Bombardier Burning Gold, from independent brewer Charles Wells, will be a summer favourite this year as the official beer of National BBQ Week.
Created in 1997, when the Barbi cry was, ‘if it ain’t burnt, it ain’t BBQ’, the National BBQ Week campaign, which this year runs from 30 May – 5 June, has been at the forefront of not only educating consumers on the benefits and taste of Better BBQ’ing, but also in developing the BBQ market from around 9 million BBQ occasions 20 years ago to just over 130 million occasions in 2015, and leading a trend from a burnt burger in a bap to today’s gastro grilling.
Brian George, Grill Master and Founder of National BBQ Week is delighted Bombardier will help the campaign: “Beer and BBQ’s are a perfect match, so we’re delighted to be able to welcome Bombardier Burning Gold into our 20th National BBQ Week campaign as the Official BBQ Beer. Created originally in 1997 National BBQ Week runs this from May 30 – June 5 and has been at the forefront of developing the BBQ market and changing consumer’s attitudes towards barbecuing. With Bombardier Burning Gold, we feel that we have found the ideal BBQ beer to enjoy at any Barbi occasion whether large or small.
Sarah Mahoney, Customer Marketing Manager, at Charles Wells adds: “A great BBQ needs a great beer and Bombardier Burning Gold and Bombardier Glorious English offer exactly that. Complimenting BBQ food perfectly, these beers go great with a flame-grilled steak, or lamb kebab. Whether you go for bottle or can these brews offer the crisp freshness you need in the summer months, with the depth of flavour that makes British beer the envy of the world.
Bombardier Burning Gold is a crisp and refreshing golden beer. Served cool, Burning Gold’s sweet and soft taste comes together to produce a wonderfully light and refreshing golden ale, a perfect accompaniment for a summer BBQ.
Bombardier Burning Gold is available as a 4.7% 500ml bottle or a 4.3% 500ml can. It is also available as a cask ale at 4.1%
If you prefer a darker ale, then Bombardier Glorious English offers you another refreshing alternative for your summer BBQ. This ale combines the ripest English fuggles hops and crushed crystal malt to deliver the experience of England in a glass.
Bombardier Glorious English is available as 4.7% 500ml bottle and 4.3% 500ml can, it also available at a cask ale at 4.1%
You can get your hands on Bombardier beers at Tesco, Sainsbury’s, Morrisons, ASDA, Lidl and Aldi. For more information about National BBQ Week, visit: http://www.nationalbbqweek.co.uk/. You can also ‘like’ Bombardier on Facebook and follow on Twitter @bombardier_beer.
ENDS
Note to editors:
- Pictures showing Bombardier Burning Gold and Bombardier Glorious English perfect for BBQs are available here: https://www.dropbox.com/sh/6ly8loophlcsxyt/AABWIW-h43I9akwP-l64g__Ma?dl=0
- Logos showing the Official Beer for National BBQ Week stamp are also available in the same dropbox folder.
About Charles Wells:
- 140 years ago Charles Wells founded his Bedford brewery on the principle that brewing high-quality cask ales needs nothing but the finest natural ingredients, love, care and attention. The key to this, believed Wells, was that great beer starts with great water, so he sourced his own supply of mineral water and sunk a well close to his brewery. Today, Charles Wells brewery still uses certified natural mineral water from that well, along with the finest natural ingredients, to brew some of the UK’s best loved cask beers, including: Bombardier, Courage Best Bitter, Courage Director’s, and Young’s London Gold
- Charles Wells is based in Bedford and owns more than 200 pubs in England and France. It is a former winner of the Pub Company of the Year title at The Publican Awards and received the accolade for Best Pub Operations Team of the Year at the 2014 awards
- For all the latest on Charles Wells follow the brewery on Facebook or Twitter @WellsBrewery
- The Bombardier brand continues to be one of the UK’s most popular ale brands on Facebook with over 140,000 fans on the social media site
For further information, please contact: Paul Hutchinson, Charles Wells
Tel: 01234 279234 or 07970 117923