This weekend, Wales won’t just be up against Ireland on the pitch. In a corner of Dublin there promises to be a battle of the ‘black stuff’ as Brains Black makes its way to the famous home of Irish stout.
Welsh brewer Brains has shipped its stout to a popular rugby pub in the Ballsbridge area of Dublin, where it will be sold alongside Guinness. For one weekend only, Brains Black will be on sale in ‘Jack Ryan’s Beggars Bush’ pub on Haddlington Road, a stone’s throw from the Aviva Stadium where Wales play Ireland on Sunday (5th February).
Richard Davies, Sales and Marketing Director at Brains, said: “We know that the Welsh public love Brains, especially on a match day, and we also know that when in Dublin, stout is the drink of choice. This weekend travelling fans will be able to get both.”
Brains Black was developed after Brains found there to be a real appetite for a Welsh stout that could be offered as an alternative to Guinness. Davies adds: “It has proven very popular and in taste tests 75% of people failed to tell the difference between Brains Black and Guinness, and even amongst those who did detect a difference a high proportion found Brains Black more appealing taste wise.”
Fans not making the trip to Dublin can still sample Brains’ Black. The stout is on sale in pubs and supermarkets throughout Wales.
-Ends-
For more information please contact Laura Overton on 029 2033 4762 or laura.overton@sabrain.com
NOTES TO EDITORS
Photographs of Brains Black in the Beggars Bush pub will be available from Sunday 5th February.
STOCKISTS IN WALES
CARDIFF
ALBANY HOTEL, ROATH
BAROCCO, CARDIFF
BIRCHGROVE
CARDIFF ARTS INSTITUTE
CITY ARMS, CENTRAL
COTTAGE, CENTRAL
CRWYS HOTEL, CATHAYS
CULVERHOUSE, ELY
DEMPSEYS, CENTRAL
DUKE OF WELLINGTON, CITY CENTRE
FOX & HOUNDS, WHITCHURCH
GOAT MAJOR, CITY CENTRE
HALFWAY, PONTCANNA
HEATH HOTEL, HEATH
KITTY FLYNN’S, CITY CENTRE
MALTSTERS, LLANDAFF
OLD ARCADE, CITY CENTRE
PACKET HOTEL, CARDIFF
PEAR TREE, CARDIFF
PENDRAGON, THORNHILL
ROMILLY, CANTON
ROYAL OAK, ROATH
SALT, CARDIFF BAY
FOX & HOUNDS, ST MELLONS
TERRA NOVA, CARDIFF
THORNHILL
THREE ARCHES, LLANISHEN
TY MAWR, LISVANE
WESTGATE, RIVERSIDE
WHARF
YARD, CENTRAL
VALE OF GLAMORGAN
ALBION HOTEL, PENARTH
DUKE OF WELLINGTON, COWBRIDGE
MASTER MARINER, BARRY
PILOT, PENARTH
SYCAMORE TREE, COLWINSTON
WINDSOR, BARRY
WENVOE
BRIDGEND
ANCIENT BRITON, PORTHCAWL
PLOUGH & HARROW, MURTON
RED DRAGON, BRIDGEND
ROSE & CROWN, NOTTAGE
SEAGULL HOTEL, PORTHCAWL
SWANSEA
BLACK BOY, SWANSEA
GRAPE & OLIVE, SWANSEA
OLD INN, PENLLERGAER
TAFARN Y TRAPP, SWANSEA
SOUTH EAST WALES
GREENHOUSE LLANTARNAM
HEN & CHICKEN, ABERGAVENNY
HORSESHOE, LLANGATTOCK
LIME TREE, CHEPSTOW
ALSO AVAILABLE IN ALL WELSH TESCO AND MORRISONS STORES
Laura Overton | Communications Executive | S.A Brain & Co Ltd
The Cardiff Brewery | Crawshay Street | Cardiff | CF10 5DS
Tel: 029 2033 4762 | Mob: 07771 633091