Brew//LDN is the UK’s largest and most diverse craft beer festival, and after listening to feedback from the industry over the past few years, the founders have created an opportunity to give more space for Trade to connect. With that in mind, the company teamed up with Pete Brown, journalist and founder of The Beer & Cider Marketing Awards. This partnership brought to life the new name and date for the awards: Brew//BCMA, taking place at the festival’s Trade Session on May 5th.
Pete Brown began his writing career in advertising and felt he wanted to use his knowledge and experience to recognise best practices and inspire beer companies to create better marketing campaigns as a vital part of selling beer. “Great beer marketing is an essential part of selling great beer, and the landscape is changing so quickly. Now, it’s not just about the size of your budget – from social media to can design to great PR ideas, any brewer of any size can produce game-changing work, and we want to celebrate the best of it and inspire people to do even better”, says Brown.
The awards recognise the best marketing work of the past year, the aim is to reward successful campaigns in a way that inspires. It will award beer and cider producers in categories that range from the ‘Best Branding’ to the ‘Best Targeting of Alternative Markets’, reinforcing the companies’ mission of creating a more diverse environment in the Beer and Cider industry.
Brew//BCMA is a chance to show off great work, to see what is working, discover new trends and network among those involved and the brewing industry as a whole. The judging panel (to be announced), will include marketers, journalists, and specialists sharing different opinions and backgrounds.
The awards will be part of Brew//LDN’s Trade Day, which will open the festival’s 2022 edition on May 5th. The dedicated session will include talks and roundtable discussions about a handful of relevant topics from Hospitality Career Management to sustainability, innovation and diversity in the industry. The full schedule and speakers will be announced in March.
Learn more about Brew//BCMA at https://www.
Press release from Brew//LDN
Contact: mariana@thisisgoho.com