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13th March 2023

Brewers Association adds world-class quality to Planète Bière 2023

The Brewers Association, the not-for-profit trade association representing small and independent American craft brewers, will be exhibiting at Planète Bière, Centquartre, 19-20 March with an innovative, creative and diverse range of high-quality American craft beers, many of which are recent award-winners at prestigious international beer competitions.

Representing 14 American craft breweries and pouring approximately 44 different beers, the Brewers Association will be joined by brewery owners/representatives who have travelled to Paris to support their brands and explore the French beer market. Participating American craft breweries and their representatives include:

903 Brewing Co

Athletic Brewing Co

Belching Beaver Brewery

Coronado Brewing Co

Cruz Blanca Brewery

Destihl Brewery

Mill Hill Brewing Co

Fremont Brewing

Heavy Riff Brewing Co +  Mike Zahra, Export Manager

Paradox Brewery

Sierra Nevada Brewing Co + Steve Grossman, brand ambassador

The Virginia Beer Co + Chris Smith & Robby Willey, Co-founders/owners

The Bold Mariner – Kerrie Stacks, Co-owner

Upslope Brewing Co

Beers in can or bottle format will be available for sampling and range from well-made, award-winning classic styles such as American IPA to ground-breaking and highly creative iterations such as a white chocolate raspberry truffle cheesecake Berliner Weisse.  Many breweries will be new to the French market and the Brewers Association booth at Planète Bière will be the only place to sample them in France.  All beers will showcase the quality and innovation for which American craft brewers are renowned, a fact that is borne out by the number of top honours they win at prestigious global competitions.  In the last three most recent competitions American craft beers won 85 medals between them.

A cheese and beer pairing stand in conjunction with Parole de Fromagers and a ‘Meet the Brewers’ area will form the highlight of the Brewers Association’s presence at Planète Bière this year, where festival visitors can interact with the people behind the breweries while sampling their great-tasting beers.

Lotte Peplow, Brewers Association’s American Craft Beer Ambassador for Europe, comments: “Europe is the second biggest export market behind Canada for American craft beer and our presence at Planète Bière is designed to stimulate interest, drive trial and expand international distribution opportunities in France.  Our range of cracker-jack American craft beers helps solidify America’s reputation as a global leader in the production of innovative, world-class quality beers and we look forward to sharing the complexity, creativity and bold flavours of American craft beer with this year’s visitors.”

Ahead of Planète Bière, the Brewers Association will be hosting a Tap Takover and Meet the Brewer at La Binouze, 72 rue Marguerite de Rochechouart, 75009, Paris on Friday 17 March 2023.   A wide selection of quality American craft beers will be available.  Free attendance.

Free downloadable resources to help you enjoy and understand American craft beer are available at


About the Brewers Association

The Brewers Association (BA) is the not-for-profit trade association dedicated to small and independent American brewers, their beers and the community of brewing enthusiasts. The BA represents 5.600-plus U.S. breweries. The BA’s independent craft brewer seal is a widely adopted symbol that differentiates beers by small and independent craft brewers. The BA organizes events including the World Beer Cup®Great American Beer Festival®Craft Brewers Conference® & BrewExpo America®Homebrew ConTMNational Homebrew Competition and American Craft Beer Week®. The BA publishes The New Brewer® magazine, and Brewers Publications® is the leading publisher of brewing literature in the U.S. Beer lovers are invited to learn more about the dynamic world of craft beer at® and about homebrewing via the BA’s American Homebrewers Association® and the free Brew Guru® mobile app. Follow us on Facebook, Twitter and Instagram.

Issued on behalf of the Brewers Association, 1327 Spruce Street, Boulder, Colorado, 80302 USA.

For further press information please contact Lotte Peplow on +44 07973 698 414.