Skip to main content
9th March 2021


  • Combines UK and US hop varieties
  • Hop-forward flavour profile
  • Low alcohol at 0.5% ABV
  • Just 70 calories per 330ml bottle

Britain’s oldest brewer Shepherd Neame has unveiled its first low alcohol beer – Noughty Bear 0.5% IPA.

The newest addition to its contemporary Bear Island range, Noughty Bear is a refreshing, light golden beer, combining the pine and spice notes of Challenger hops from the UK, with the tropical fruit and citrus flavours of Amarillo, Cascade and Citra hops from the US.

Shepherd Neame’s team of Master Brewers carried out extensive sampling trials and analysis when formulating the recipe, to ensure that despite its low alcohol content, Noughty Bear doesn’t compromise on taste or quality.

In addition to its low alcohol content, Noughty Bear also has just 70 calories and less than 1g of sugar per 330ml bottle, making it the lighter choice in every way.

Head Brewer Mike Unsworth said: “With the recent surge in demand for no/low alcohol beers, as Britain’s oldest brewer we decided it was time for us to use our brewing expertise to create our own. It was important to us to ensure any low alcohol product upheld our usual high standards, and we are really pleased with the result. We are confident that we have delivered a low alcohol alternative that still tastes like a quality beer.”

Bold by nature and ‘noughty’ by choice, Bear Island Noughty Bear 0.5% IPA is available in 330ml bottles from Shepherd Neame’s online shop:


Notes to editors:

About Bear Island

–          Bear Island East Coast Pale Ale was launched in 2018, celebrating a fusion of British, European and US beer styles and flavours, before Bear Island Triple Hopped Lager launched in 2019.

–          The Bear Island range has won multiple awards, most recently in the 2020 International Beer Challenge when it received a Bronze medal for Bear Island East Coast Pale Ale in the Individual Product Category and Bronze medal for Bear Island Triple Hopped Lager in the Lagers Category.

–          Noughty Bear has 0.66g of sugar per 330ml bottle

About Shepherd Neame

–          Britain’s oldest brewer Shepherd Neame has been based in the market town of Faversham, Kent for over 300 years. Perhaps best known for great British classic ales such as Spitfire, which carries the Royal Warrant, its diverse portfolio includes Five Grain Lager, the Bear Island Collection and the Whitstable Bay Collection. It also brews international lagers under licence including Samuel Adams Boston Lager, and is the sole UK distributor for premium Thai lager Singha. The independent family business boasts an award-winning visitor centre and more than 300 pubs and hotels throughout London and the South East, from the historic heart of the City to the Kent coastline.

Press release from Shepherd Neame

For further information or to request review samples please contact PR Manager Kathryn Tye on 01795 542259 or email