Free pop-up photo booths rolled out in pubs help with voter ID
- South London brewery has rebranded its top-selling beer to ‘Yes We Cans’ to help with electoral education
- Brixton Brewery is firing up voter participation with ‘Snappy Hour’ photo booths in London, Manchester and Liverpool
- The news follows research revealing the scale of voter confusion around elections
Inspired by the spirit of Brixton and its people, who have always been activists and campaigners, Brixton Brewery has rebranded cans of its best-selling beer, Reliance Pale Ale, newly named ‘Yes We Cans’, to help with electoral education in the run up to UK mayoral elections.
Each can has a QR code which directs people to a website where they can find out more about the changes that have been made to the election process. The cans will be available to drinkers across the country on Brixton Brewery’s website in place of Reliance Pale Ale between now and the elections on 2nd May.
Yes We Cans will also be available at pop-ups in pubs across the UK where Brixton Brewery will also be providing photo booths in an effort to help voters prepare their ID ahead of the mayoral elections in May. The ‘Snappy Hour’ pop-ups will be available in London, Manchester and Liverpool on select dates in March and April.
It comes as a new nationally representative YouGov poll of 4103 adults in Britain commissioned by Brixton Brewery discovered a worrying lack of knowledge about how elections work and people’s eligibility to vote across the UK.
Despite photo ID being a requisite to vote, the research found that over a quarter (28%) of Britons lack clarity on accepted IDs, with 26% of those in mayoral election regions still unclear about which forms of photo ID will be accepted and one in six (16%) in England worryingly thinking they do not need photo ID in mayoral elections at all. And correct ID is just the tip of the iceberg, with the research finding almost three quarters (72%) in mayoral regions either don’t know what electoral system is used in mayoral elections, or gave an incorrect answer.
Speaking about the findings and ‘Snappy Hour’, Xochitl Benjamin, co-founder of Brixton Brewery, commented, “Home of so much lively political discussion and debate, local pubs were the perfect place to install these free photo booths. It’s clear that many voters are frustrated and disillusioned in mayoral regions – our research found two in five think that their vote doesn’t matter, which is really shocking.
“Brixton has a long history of sparking change, and Snappy Hour, which forms part of our ongoing Yes We Cans! campaign, is our way of putting the power to as many people as possible and saying cheers to making a difference, one vote at a time.”
Snappy Hour will take place
- The Cavern Pub, Liverpool (27th March & 3rd April)
- The Rising Sun, Manchester (28th March & 4th April)
- Vaulty Towers, London (29th March & 5th April)
The Brixton Brewery special edition Yes We Cans and further information on how to vote at this year’s mayoral elections is available at: https://brixtonbrewery.com/vote
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Notes to Editors
For further information or images, please contact: brixtonbrewery@fanclubpr.com
Methodology
All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 4,103 adults. Fieldwork was undertaken between 5th – 7th March 2024. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).
About Brixton Brewery
Brixton Brewery was started in 2013 by two local couples, and we’ve been brewing in this melting-pot part of south London ever since. Everything we do is supercharged with the buzz and electricity of our home and its openness to new people and ideas. Our locally crafted beers are modern classics with a Brixton twist – telling the story of Brixton in their names, vibrant designs, and flavours. From the ultra-refreshing Coldharbour Lager to our deliciously easy-drinking Reliance Pale Ale, our range of bold, modern, and perfectly balanced brews offer something for everyone to enjoy.
Images available here.
For further information or images, please contact: brixtonbrewery@fanclubpr.com
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