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22nd May 2018

Butcombe brings in new hires to drive national growth

Butcombe Brewery, part of Liberation Group, has appointed two new senior managers to support the brewery’s expansion.

John Breading has been appointed as UK Sales Director at Butcombe. John has a strong sales background in the UK drinks market, having previously worked for The Beer Seller, Magners UK, and latterly developed a national sales strategy with Frobishers Juices. He will be responsible for Butcombe’s On and Off trade sales, including trade marketing. John will continue to grow the brewery’s market share and retain Butcombe Original’s position as the top regional cask beer in the South West of England.

Phil Rowsell has also joined Butcombe as Operations Manager at their new 54,000 square foot Distribution Centre in Brigwater. The new site has four new projects including a new craft beer production unit, a bottling and kegging line, alongside a beer storage and delivery facility. Phil joins with extensive logistics and project management experience, working as a General Manager with DHL Tradeteam. Phil has a strong customer service background and has worked in partnership with the likes of Molson Coors, Carlsberg, Greene King, and Mitchells and Butlers. In addition, he has worked extensively as a project owner on several large national projects within the drinks industry in recent years.

John Breading, UK Sales Director at Butcombe Brewery, said: “It’s an exciting time to join Butcombe as the the company marks its 40th anniversary. My role will involve supporting our sales team’s passion for customer care and ensuring our focus is on quality. We plan to build on the brewery’s success in the local beer market, growing our loyal West Country customer base, as well as increasing sales further afield.”

Phil Rowsell, Operations Manager at Butcombe Brewery, said: “It’s a pleasure to take on the challenge of running Butcombe’s new distribution centre. The site will allow us to increase our production to keep pace with growing demand and serve our customers more effectively at a lower cost. Butcombe intend to reinvest the savings into the development of the Butcombe beer brands to secure our future growth.”



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Matthew Smallwood / Henry Conner



About Butcombe Brewery

Butcombe Brewery Co. was founded in 1978 and has been an icon of the real beer movement ever since. With an ever-expanding estate of 43 pubs, Butcombe Brewing Co. now forms part of the Liberation Group, it is moving into a new, exciting phase of its journey, expanding its beer and cider range as well as its Pubs and Inns estate.