Camden Town Brewery has announced that a fresh batch of its summer lager, Strawberry Hells Forever, is back on shelves. The summer Seasonal Hells Lager is packed full of British strawberries, and only available whilst they are in season.
Available now, Strawberry Hells Forever is crisp, tart and refreshing, brewed using strawberry puree and Perle, Mosaic, and Huell Melon hops. Camden’s most summery beer of all is perfect whether you’re picnicking in the park, BBQing, or socialising at a distance.
Strawberry Hells Forever also marks the introduction of Camden’s new Seasonal Design Collaborator, Gaurab Thakali. Gaurab has worked with the brand since 2016 illustrating across multiple activations, including last year’s Camden Hells Fresh Prints promotion, where his illustration was the most popular print amongst customers.
Jasper Cuppaidge, Founder of Camden Town Brewery, has said: “When I first had the idea to brew a strawberry-flavoured beer my team thought I was mad. But five years on it’s still one of our most popular beers. Brewed using real British strawberries, our Strawberry Hells Forever is the ultimate summer beer to enjoy out in the sunshine.”
Strawberry Hells Forever has an ABV of 4.6% and is available now in the following:
- Single cans for £2 at Marks & Spencer
- 4 packs for £6 at Sainsbury’s
- 4 packs for £6.50 at Co-op
- 4 packs for £7 from Camden’s Web Shop
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For further information, interviews or samples, please contact the Camden Town Brewery press team on: pr@camdentownbrewery.co.uk or lily.freeman@wcommunications.co.uk
For more information on Camden Town Brewery, visit www.camdentownbrewery.com & IG @camdentownbrewery
About Camden Town Brewery:
Camden Town Brewery is a leading brewery based in North London and the home of Hells Lager. Founded by Jasper Cuppaidge, the team began brewing under the railway arches in Camden in 2010 and opened a second brewery in Enfield in July 2017. The Enfield brewery is the largest brewery to be built in London in over 30 years.
Camden Town Brewery’s core range consists of five beers including its award-winning Hells Lager and the brand’s newest launch – Off Menu IPA. These beers are available in all major supermarkets as well as around 3,000 pubs, bars and independent retailers.
Alongside the core range, Camden Town Brewery releases several limited-edition Seasonal Hells lagers each year and smaller batch innovations and collaboration beers under its ‘Arch 55’ series.
About Gaurab Thakali:
Gaurab Thakali is an illustrator and artist based in London, most notably known for creating bold and colourful artworks inspired by music – in particular the golden age of jazz – scenery and nature. Gaurab graduated from the Camberwell College of Arts in 2013, and has created work for the New York Times, the Guardian, Barbican, and, in 2017, he painted a 30-foot mural for Camden Town Brewery’s Tank Party.