The wintery twist on its Hells Lager – Hells in Hibernation – is back for its second year
December, London: Camden Town Brewery’s wintery take on its iconic Hells lager, Hells in Hibernation, returns this December, and is the final beer in Camden’s 2020 seasonal Hells range.
Taking inspiration from a woodland escape and frosty walks through a pine forest, Hells in Hibernation encapsulates everything loved about the winter season. With piney spice aromas, the seasonal lager tastes like a walk through the spruce, perfect for hibernating with by the fire on a cold night.
A hazy, unfiltered lager, Hells in Hibernation is brewed with Apollo and Chinook hops, giving the beer its seasonal notes of pine, crisp citrus freshness and clean, refreshing finish.
As with all of Camden’s seasonal Hells beers in 2020, the artwork for Hells in Hibernation has been created by annual illustrator Gaurab Thakali. Inspired by Gaurab’s love of music, the winter lager can design features an idyllic wintery scene of a log fire under a starry night sky.
Hells in Hibernation has an ABV of 4.6% and is available now from the Camden Webshop and Wholefood stores.
- 6 packs for £10 from Camden’s Webshop
- Single cans / 4 packs at Wholefoods
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For more information on Camden Town brewery, visit www.camdentownbrewery.com and IG @camdentownbrewery
About Camden Town Brewery:
Camden Town Brewery is a leading brewery based in North London and the home of Hells Lager. Founded by Jasper Cuppaidge, the team began brewing under the railway arches in Camden in 2010 and opened a second brewery in Enfield in July 2017. The Enfield brewery is the largest brewery to be built in London in over 30 years.
Camden Town Brewery’s core range consists of five beers including its award-winning Hells Lager and the brand’s newest launch – Off Menu IPA. These beers are available in all major supermarkets as well as around 3,000 pubs, bars and independent retailers.
Alongside the core range, Camden Town Brewery releases several limited-edition Seasonal Hells lagers each year and smaller batch innovations and collaboration beers under its ‘Arch 55’ series.
In May 2020, Camden rebranded Camden Hells to Camden Heroes in support of Healthcare workers across the UK. All proceeds from sales of the beer were donated to NHS charities, and NHS workers were able to claim a 6-pack of the beer for free.
The brewery also launched a virtual pub called THE CAMDEN BRE.WWW.ERY BAR, which hosted a series of programmed entertainment including pub quizzes, live music, cookalongs and much more. All events aimed to raise money for Hospitality Action’s COVID-19 Emergency Fund.
Camden Town Brewery continued support for Hospitality Action’s COVID-19 Emergency Fund by hosting an auction on Twitter for the most valuable pint of Camden Hells ever poured, which was delivered (at a safe two metre distance) to one lucky beer fan’s front door. The pint sold for £800, which Camden matched and donated to the hospitality charity.
Press release from W Communications on behalf of Camden Town Brewery
For more information, images or samples please contact the team at pr@camdentownbrewery.com or lily.freeman@wcommunications.co.uk / 07885790727