The Campaign for Real Ale is launching a new scheme to celebrate environmental breakthroughs in the beer and pub industry.
CAMRA will be highlighting ways for consumers to ‘Drink Greener’ in the run up to the COP26 summit being held in Glasgow next week with its ‘Drink Greener’ scheme, which aims to raise consumer awareness of the ways pubs, clubs, brewers and cider makers are contributing to the fight against climate change.
Just some of the industry solutions already in place include creating more efficient brewing processes with a fraction of traditional water usage, sharing fermented grains with local farms as animal feed, ditching plastic and single use products in pubs and social clubs, and developing heat recovery systems that capture energy used in brewing.
As well as helping consumers discover ways to drink greener, the Campaign has committed to examining its own environmental impact and finding ways to face the challenges of climate change head on.
Commenting, CAMRA Chairman Nik Antona said:
“Brewers up and down the UK are doing brilliant, innovative work to ensure that future generations can enjoy fantastic live beer. As a consumer organisation, it’s only right that we recognise and celebrate this, particularly ahead of the COP26 summit. It’s an exciting time for the whole industry, as well as a reminder that, together, we can achieve real change.
“We know that visiting the pub to enjoy a pint of local live beer or real cider has social and wellbeing benefits, but it’s also a great way to support the wellbeing of the planet – with local drinks saving carbon emissions compared to imported products.
“I can’t think of a more enjoyable way to protect the environment, and I hope consumers across the UK will relish the opportunity to ‘Drink Greener’ too!”
CAMRA, the Campaign for Real Ale, is a not-for-profit consumer group with over 180,000 members that has been operating since 1971. Our vision is to have quality real ale and thriving pubs in every community.
Press release from CAMRA
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