Back, due to popular demand is sell-out beer Ascalon from Everards this spring. The beer has been especially brewed for St George’s Day, is brewed with 100% British ingredients and will be available throughout April. There is a significant tale behind the beer as it is named after St George’s sword, Ascalon.
Legend tells the story that St. George ventured to save the princess from the claws of the dragon he became injured and sought protection under a mythical orange tree, which both healed and gave him power.
When the dragon came to attack, St George raised his sword – named Ascalon -and plunged it deep into the dragon with all of his might, slaying the beast.
To honour St. George and the tree that saved him, Everards is proud to brew Ascalon, a traditional chestnut beer, brewed with British grown Challenger and Admiral hops. It has orange, zesty flavours complemented with chocolate, earthy aromas, leaving a perfectly rounded finish.
Claire Cannell, Brands Manager at Everards said “This much loved beer celebrates a proud British tradition with the image on the pumpclip and flavour of the beer telling the story. It is a must have on pub bars this St. Georges Day”.
Ascalon is a very enjoyable ale which will surely be victorious!
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Contact Information:
Kia Ryan, Communications Co-ordinator
kr@everards.co.uk
0116 201 4184Notes to editor:
About Everards:
Everards Brewery are an independent, family business based in Leicestershire. Chairman Richard Everard OBE DL is the fifth generation of his family to run the Brewery since it was established by William Everard in 1849 and is a prominent public figure within Leicestershire, having been High Sheriff. Everards are proud to work with lots of local businesses and causes- from Leicester Tigers and Leicester Riders, for which Tiger is the Official Beer, to supporting local charities such as Warning Zone and ProstAid.Beers:
Tiger Best Bitter (4.2 per cent ABV) is Everards’ most famous ale and is brewed on site at Castle Acres alongside Beacon Bitter (3.8 per cent ABV), Original (5.2 per cent ABV) and Sunchaser Blonde (ABV 4.0 per cent). In addition, an innovative range of Limited Edition Brews are released throughout the year. In 2015 the selection includes new beers such as Crown and Stateside Rye alongside favourites such as Sleighbell.Pubs:
Everards own over 175 pubs across the East Midlands, all run as independent tenancies. Renowned for their support, Everards Brewery were delighted to be crowned the Publican ‘Pub Company of the Year 2013’ (tenanted / leased 20-199 sites). Considered the most prestigious awards in the industry, The Publican Awards attract entries from the UK’s top breweries and pub companies.For further information please visit http://www.everards.co.
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Everards Bewery LTD, Castle Acres, Narborough, Leicestershire LE19 1BY United Kingdom
29th March 2016