Cornish Orchards Partners with Lost Oasis for Trafalgar Square Takeover This Summer Amid Biggest-Ever National Marketing Investment

Premium cider-maker, Cornish Orchards, is partnering with Lost Oasis and acclaimed south west chef talent to bring 'Cornish Orchards Kitchen' to London, underlining a heavyweight national campaign and dedicated trade support

• From June 2026 Cornish Orchards is at the heart of the Lost Oasis experience, an immersive event where Cornwall's iconic 'Lost Gardens of Heligan' transform the capital's busiest urban centre into a natural experience to socialise, relax, eat and drink, within the grounds of St Martin-in-the-Fields.

• An innovative Cornish Orchards 'Cider Tree', placed within the landscape, invites guests to pour their own pint of 100% freshly pressed British cider, directly from a striking, sculptural apple tree.

• From 10th-28th June, the Cornish Orchards Kitchen will showcase dishes from leading culinary talent in one sensational menu. The line-up includes Michelin-starred Nathan Outlaw, Emily Scott, Simon Stallard from The Hidden Hut and Jordan Bailey from Heard, as well as a specially curated drink offering from Sunday Brunch drinks presenter, Portia Freeman.

• The London activation coincides with the return of the brand's heavyweight 'Can You Trust Your Cider?' campaign and a new pack format, backed by comprehensive point of sale (PoS) and sampling support for stockists nationwide.

• Following last year's activation, Cornish Orchards officially entered the top 10 draught apple ciders in GB by volume sales, demonstrating strong demand for operators this summer.^[1]

LONDON, UK, June 2026: This summer, Cornish Orchards is driving consumer demand and premium trade-up opportunities at the launch of 'Lost Oasis', a massive urban sanctuary transforming the grounds of St Martin-in-the-Fields in central London.

The award-winning British cider maker presents the 'Cornish Orchards Kitchen' at Lost Oasis, bringing together some of the South West's leading culinary talent in one special menu.

The chefs providing the dishes are Cornwall-born and the best at their craft. The stellar lineup features Michelin-starred seafood specialist Nathan Outlaw, famous for Outlaw's Fish Kitchen and the newly opened Outlaw's Bistro in Port Isaac, alongside Simon Stallard, the founder of The Hidden Hut who champions sustainable, hyper-seasonal cooking. Joining them are Jordan Bailey, the chef behind the two-Michelin starred Irish restaurant Aimsir, and Emily Scott, acclaimed for her food-focused Cornish cuisine. To complement the menu, Portia Freeman will be crafting an exclusive, Cornish-inspired cocktail available throughout the entire run of Lost Oasis.

Meanwhile, an innovative Cornish Orchards 'Cider Tree' placed within the landscape, invites guests to pour their own pint of 100% freshly pressed British cider, directly from a striking, sculptural apple tree. Alongside showcasing exceptional cider and food, the activation also highlights Cornish Orchards' long-term commitment to environmental stewardship, bringing Cornwall's natural heritage to the heart of the city.

The wider Lost Oasis experience is led by the team behind Cornwall's Lost Gardens of Heligan, and features a fusion of vibrant planting, lush tropical greenery and high-end food, drinks, sport and entertainment and is set to be the destination for Londoners and visitors to the capital this summer.

Rob Hobart, marketing director at Asahi UK, said: "The past year has seen Cornish Orchards move from a premium challenger to an established brand with national appeal, commanding its rightful spot among the top 10 GB draught ciders.^[2]

By bringing an immersive slice of Cornwall to the heart of London, our partnership with Lost Oasis is the perfect way to celebrate Cornwall and cider on the national stage, connecting with consumers visiting from all over the country."

Throughout June and July, Lost Oasis will be open seven days a week from 4pm–11pm Monday to Friday, 12pm–11pm on Saturdays, and 12pm–6pm on Sundays.

All public events are ticketed and will cost £10 (+fees) and include a drink voucher. This offer guarantees entry before 8pm and access to the activities that night, whether that be Cornish Orchards Cider tastings or, of course, the very special food offering.

Tickets for the exclusive menu will be available from thelostoasis.co.uk from 10th–28th June.

National campaign and trade support

The launch of Cornish Orchards' partnership with Lost Oasis is underlined by a wider national marketing push from the brand, as it brings back its 'Can You Trust Your Cider?' campaign for the second year running. Marking Cornish Orchards' biggest media spend to date – and estimated to reach 88% of cider drinkers in the UK – the campaign underlines the message that Cornish Orchards is made from 100% freshly pressed UK apples and never from concentrate.

Cornish Orchards is extending sampling support to partner pubs and bars this summer, with new glassware available for stockists. PoS, including t-shirts, ice buckets, coasters and pub garden kits can be requested from Asahi UK's local representatives, enabling stockists to bring a touch of the Lost Oasis to their own venues.

Meanwhile, for retailers, Cornish Orchards has launched a new 4x440ml multipack for its Golden Cider, offering a quality product in the value proposition the modern cider drinker expects for summer barbecues and get-togethers.

"Premium draught apple is stealing share from standard draught apple, and with premium pints commanding +80p more per pint on average,^[3] there's a massive opportunity for pubs, bars and retailers in the category, especially during the summer months," Hobart said.

"With Cornish Orchards, we know that we have the right product and right campaign to resonate with consumers."

Following last year's campaign, Cornish Orchards entered the top 10 draught apple ciders in GB by volume sales.^[4] In pubs and bars, Cornish Orchards Golden is growing by +3.2% and has a rate of sale +12% higher than the average draught apple cider. The brand also commands a higher average price per pint vs premium draught cider (+76p).^[5]

Stockists looking for support on how to grow their cider sales this summer can visit: https://www.asahibeer.co.uk/sales

Note to Editors

• Follow @Lostoasishq

• For tickets, visit www.thelostoasis.co.uk

About Cornish Orchards

Cornish Orchards' story began in 1992 when its founder, Andy Atkinson, started farming dairy cattle at West north Manor Farm in Liskeard, which is part of the Duchy of Cornwall Estate. In 1994, Andy planted three orchards on the farm as part of an apple scheme to protect and grow rare local varieties. Five years later, Andy blended and hand labelled Cornish apple juices, which became an immediate success. In 2002 the team made their first ciders. Today, Cornish Orchards is an enthusiastic team of thirty-five staff who produce premium, nature soft drinks and award-winning ciders. Its ciders are made with 100% fresh pressed apples and use only natural sugars. They do not contain any artificial colours, flavours, or sweeteners.

About The Lost Oasis

This Summer 2026, escape the concrete and step into Lost Oasis by Lost Gardens of Heligan. Nestled within the iconic grounds of St Martin-in-the-Fields, this immersive urban sanctuary transforms the heart of Central London. The space will be formed from a series of pergola structures, creating a collection of distinct areas for entertaining and socialising. These structures will be entwined with lush greenery and planting, creating an immersive environment known as Lost Oasis.

About Nathan Outlaw

Nathan Outlaw is an English professional chef who has worked previously with television chef Rick Stein. He now runs his two Michelin star restaurants, Outlaws New Road and Outlaws Fish Kitchen, in Port Isaac, Cornwall. He has appeared on television shows such as BBC's Great British Menu and Saturday Kitchen.

About Simon Stallard

Simon Stallard is a pioneering British chef, author, and the visionary founder behind Cornwall's legendary The Hidden Hut and The Standard Inn. For over two decades, he has redefined the culinary experience by taking food out of traditional fixed kitchens and placing it firmly in the landscape. Known globally as a master of fire and coastal cooking, Simon is deeply passionate about sustainable dining that connects people directly to their environment. His cooking centres around fresh, local, and fire-fuelled ingredients, utilizing open flames and sea breezes to create unforgettable, rustic feasts on the beach and in the woods. Whether he is hosting massive, communal open-air banquets by the Cornish coast or catering intimate woodland gatherings, Simon's work is a celebration of community, nature, and the raw, bold flavours of outdoor cooking.

About Jordan Bailey

Jordan Bailey is a Cornwall-born chef whose career has been shaped by a dedication to precision and exceptional produce. He began his training at The Elephant before moving to Restaurant Sat Bains, and later joined Oslo's Maaemo, rising to Head Chef as the restaurant achieved its third Michelin star. He went on to open Aimsir in Ireland with his wife, sommelier Majken Bech-Bailey, earning two Michelin stars within four months through a focus on hyper-local ingredients and thoughtful sourcing. Heard marks the next chapter in Jordan's work – carrying forward the clarity, discipline and respect for ingredients that have defined his career into a more informal setting.

About Emily Scott

Emily Scott is an award-winning chef from Cornwall, a restaurateur and author: Sea & Shore, Time & Tide and Home Shores. From the beautiful shores of Cornwall where Emily spent decades shaping her career, leading to her restaurant Emily Scott Food at Watergate Bay in 2021 to Executive Consultant Chef to Restaurant Calypso Grill in the Cayman Islands. Emily also writes on Substack, Shore to Shore, where she shares weekly reflections, recipes and creative insights.

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Footnotes:

1. CGA OPMS GB MAT to 27/12/25

2. CGA OPMS GB MAT to 27/12/25

3. CGA OPMS GB MAT to 27/12/25

4. CGA OPMS GB MAT to 27/12/25

5. CGA OPMS GB L26w 24/01/26

For more information:

Tamara Birch, Brunswick North (on behalf of Cornish Orchards). Email: tamara.birch@brunswicknorth.co.uk

Third-party news items are published as received for informational purposes. Publication does not imply endorsement by the Guild. Please use the contact details within the post for any enquiries.