Craft beer lovers are increasingly looking for ways to get involved in the beers that they are passionate about drinking.
UBREW, an open brewery where members can come and brew their own beer, have seen 40% more brewers coming through their doors.
Compared to 2015, where 328 people came on brewing courses at UBREW, last year (2016) this increased to 459 people – a rise of 39.99%.
This is partly due to the brewery’s long waiting list for monthly memberships, specific promotions in the run up to Christmas and also the introduction of couplet tickets (for two people).
Co-Founder of UBREW, Wilf Horsfall said: “It’s great to see so many people wanting to get involved and brew their own quality beer. Over the past year, we’ve seen an increase
of people brewing on our courses by 40%. We’ve already had to add more course dates in to our calendar as we were almost sold out for the first three months in 2017.
“The couplet tickets for two people has been really popular – with a range of people bringing along their mate, family member or partner. We’ve also seen a number of groups coming to us – either as work colleagues or as part of a stag do, to brew and serve their own beer at their wedding.
“As well as the Christmas rush, we’ve already seen quite a few tickets being bought ahead as part of #tryanuary – where people want to try something new – or on our Valentines course. Several of these have been bought by women who want to get involved in craft brewing themselves.
“It’s been really great to have such a diverse number of people come to our courses and taproom. We have around twenty to thirty per cent of our members are women but we also want to increase this further.”
Stephen Boase, Co-Founder of UK Brewery Tours said: “Like the wider artisan movement, we’ve seen a huge increase in people wanting to visit their favourite microbrewery, such as those on the Bermondsey Beer Mile.
“What we’ve also seen is that these craft beer lovers want to know about the key ingredients, especially the types of hops, as well as giving brewing a go for themselves at places like UBREW.”
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Notes to Editors:
For media enquiries, please contact Andy Hadfield on andy@ubrew.cc or
07515882355.
Photos and access to UBREW available on request.