A Northumberland brewery and a burgeoning North East sportswear brand are toasting a new joint venture.
The Twice Brewed Brew House in Northumberland and No Club Running Club in Gateshead have put their heads together and come up with a limited-edition collaboration, which is already going down a storm with their respective fans and followers.
And while it might be a bit out of the ordinary to see running and beer going hand in hand, the men behind the enterprise are confident it’s a perfect fit.
As well as being Head Brewer at The Twice Brewed Brew House – which can be found near Sycamore Gap on Hadrian’s Wall – Matthew Brown is a keen runner, and often saw Alan Wardle, founder of the No Club Running Club – an online running community with an ever growing range of sportswear merchandise – when he was out pounding the streets.
Alan, a graphic designer who runs design agency, AnyForty, said: “I’d often seen the Twice Brewed van parked up, but didn’t realise it was Matt’s. We got chatting and I asked him what he thought about doing a collaboration with the No Club Running Club – a limited edition t-shirt and a beer to match.”
Matt added: “We live right near each other in Dunston and often saw each other in passing. When Alan floated the idea of a collaboration, I was really keen to get involved. It’s always exciting to work with other people and the thought of doing something a bit unusual really appealed.”
Inspired by a quote from Olympic medallist and marathon runner, Rod Dixon: ‘All I want to do is drink beer and train like an animal’ – The Twice Brewed / NCRC artwork which adorns both the can of 4.4% pale ale and the t-shirt has been designed by Liverpool illustrator, Aaron Givens a.k.a. GRVYARDSHFT.
Alan said: “It all came together very quickly and we all really liked the design. Obviously you shouldn’t be drinking beer before going for a run, but it’s not so unusual to have a beer after a long run – lots of the organised races give you an alcoholic drink in your goody bag at the end!
“We did a poll with our Instagram community and people seemed really happy with the idea of having a beer after a nice long run. The t-shirts are already proving very popular.”
Matthew added: “We think the cans and the t-shirts look great and have really enjoyed doing something a bit different.
“We’ve had a great reaction from our regular customers and followers across social media and we’ve already sent out our first shipment of orders. It has been a great project and although this is a limited edition run, we’re very much hoping it will be the first of many.”
Press release from HFPR on behalf of Twice Brewed Brew House
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