Damm launches Daura 0.0% in the UK: a premium, gluten-free beer without alcohol

Damm is launching Daura 0.0% in the UK, a premium, gluten-free beer without alcohol following demand; with an initial, exclusive launch landing in Tesco stores from 27 April, before being rolled out further nationwide.

Daura has long been recognised as a trusted choice, being the most award-winning gluten-free lager in the world for preserving both body and taste. Now, Daura 0.0% offers this same flavour and character in a non-alcoholic beer with certified gluten-free status. 

Luke White, Damm UK Managing Director explains, “We know from consumer insight that there is demand for beers that work for people managing dietary requirements as well as those moderating their alcohol intake.  Daura 0.0% brings a world-class, certified gluten-free lager that is the most awarded gluten-free beer to the alcohol-free offering for the first time.  We’re delighted to be launching it exclusively with Tesco, a partner that shares our passion for these niches."

What sets Daura 0.0% apart from other products, is its brewing method. Rather than substituting gluten-containing grains with alternatives, Damm’s master brewers developed a proprietary enzymatic process: enzymatic hydrolysation and protein precipitation. It breaks down the gluten’s molecular chain while preserving the beer’s character. The alcohol is then gently removed by advanced vacuum distillation.

Every batch is independently tested and certified by the CSIC* using the R5 Competitive ELISA** standard to ensure gluten is below 20ppm**.

CSIC–ConsejoSuperior de Investigaciones Scientíficas(Spanish National Research Council)

*An ELISA (Enzyme-Linked Immunosorbent Assay) is a widely used laboratory techniquethatdetects and quantifies substances.

***The Codex Alimentarius considers a product with less than 20 ppm suitable for coeliacs.

For more information, images, or interview requests, please contact: Emma Jarman at RomanRM on e.jarman.c@romanrm.com or call 07961 352537

About Damm

Founded in Barcelona in 1876,Damm is one of Spain's leading food and beverage companies founded by the master brewer August Kuentzmann Damm. The business spans brewing, hospitality, logistics, and distribution sectors. It operates18production plants across the Iberian Peninsula and one in the UK, producing and packaging close to 21mHL of beer, water, soft drinks, dairy products, and milkshakes annually.In 2024, Damm reported a turnover of €2bn and employed 5,425 people. Damm’s brands are present in more than 130 countries, offering a wide portfolio of beers and styles.

Its flagship, Estrella Damm, is a Mediterranean lager brewed with 100% natural, high-quality ingredients following the original 1876 recipe.In 2022, Damm acquired the Eagle Brewery in Bedford, reinforcing its commitment to the UK market and sustainable practices. The renovations included a new state-of-the-art canning line as well as soft drink making facilities.The dream of a Mediterranean-style brewery started out 150 years ago in Barcelona and now Damm commemorates its 150th anniversary and shared history with society through a schedule of events, strengthening its commitment to culture, gastronomy and music.