Damm UK joins The Portman Group in its 150th anniversary year

The Portman Group is delighted to welcome Damm UK as its newest full member, bringing The Portman Group’s overall membership to 22 companies from across the drinks industry – the largest ever. As the alcohol industry’s self-regulator and social responsibility body, entering the 30th year of its Code of Practice, having a strong and flourishing membership is essential.

Damm, best known for its iconic Estrella Damm lager which it has been brewing since 1876, has a long history of producing a number of well-known beers and lagers, some of which will now be brewed in the UK in Bedford at the recently launched Damm Eagle Brewery. 

Luke White, Managing Director, Damm UK said: “As a total beverage company that produces alcohol, we take responsibility very seriously. Becoming a member of the Portman Group in Damm’s 150th year of operation demonstrates our commitment to ensuring that all our customers and consumers are enjoying our products in a responsible and moderate way. We are delighted to join other members and look forward to working together in ensuring a responsible alcohol industry.”

Matt Lambert, CEO of The Portman Group said: “The Portman Group has been working in partnership with its industry members for more than 30 years to encourage responsible business practices and moderate consumption by those who drink alcohol and as such, we are excited to welcome Damm UK as our newest member. Being a responsible producer has meant that joining the Portman Group was an easy step for Damm and we look forward to working with them to ensure they continue to market their products responsibly and encourage them as leaders in best practice across the drinks industry.”

The dream of a Mediterranean-style brewery started out 150 years ago in Barcelona and now Damm commemorates its 150th anniversary and shared history with society through a schedule of events, strengthening its commitment to culture, gastronomy and music.

As the UK’s appetite for Spanish beer grows, Damm remains committed to sharing its portfolio of premium beers with Brits, which includes Damm Lemon and Estrella Damm 0.0% in addition to those of valued partner brands and will continue to innovate and update its offering drawing upon a century and a half of brewing expertise.

The Portman Group was formed in 1989. It is the alcohol industry regulator and social responsibility body. It has over 170 Code signatories from producers, retailers and membership bodies.

The Portman Group is funded by 22 member and associate member companies.  The Code of Practice for the Naming, Packaging and Promotion of Alcoholic Drinks was first published in 1996. In 2021, it celebrated the 25th anniversary of the Code. The Code seeks to ensure that alcohol is promoted in a socially responsible way, only to those aged 18 and over, and in a way that does not appeal particularly to those who are vulnerable. The Code has helped create an industry that works effectively within the context of a self-regulatory model, while encouraging design, innovation and creativity. This has been done in an effective, responsive and inexpensive way.

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