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19th July 2023

Des de Moor’s groundbreaking book on cask beer launches at GBBF trade day

Des de Moor marks the publication of his major new work, Cask: The real story of Britain’s unique beer culture, on Tuesday 1 August with a series of activities at the Great British Beer Festival at London’s Olympia, undoubtedly the biggest cask beer bar in the world.

Des will give a brief introduction to the book at 14.00 at the Learning and Discovery Zone, then lead a small group off on a beer safari to sample a selection of beers in a variety of styles. He’ll also be available to sign copies, while festival leaflets will promote the book alongside a self-guided tour of the bars.

Des returns to the festival on Wednesday and Friday for bookable tutored tastings entitled Cask Classic and Contemporary, plus some further informal signings and beer safaris. And he’s planning a series of events at brewery taprooms, pubs, bookshops and beer festivals across the country over the next year.

The book is the first to explore the past, present and future of cask for a general audience, presenting this unique and much-misunderstood beer format to a new generation of drinkers.

For more, see To request review copies, email

Contact: Des de Moor,

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