Fast-forward 5 years and Dizzy – or Peggy as she is known at the brewery – is now the leading lady and one of the best-selling beers in our entire pub estate (+22% in 2011 and running at 20% 2012).
The Dizzy Blonde pump clip has also received a tasteful revamp, revealing her fresh, fun and vibrant nature. One thing is for certain; Peggy is the centre of attention here at Robinsons and is set for stardom.
Now part of Robinsons Frederic’s bottled range which celebrates craft ale, Dizzy Blonde hits all the right notes alongside Cheshire Black, an ebony coloured stout historically used for the hourly paid beer allowance at the brewery, and GBGB (Frederic’s Great British Ginger Beer), the beer alternative to Pimms – the perfect line up!
From the 2nd July ale fans can enjoy Dizzy Blonde in the comfort of their home by ordering online at www.robinsonsbrewery.com . By the 4th August Dizzy will also be starring in selected Sainsburys stores. Look out for special neck labels giving customers the chance to buy 4 bottles and get a branded Dizzy glass FREE. (*see neck label attachment for full details)
The current trend in lighter golden hoppy beers is growing at 20% year on year (premium bottled ale report 2012). But do not be fooled … this is not your typical Dizzy Blonde!
Enjoy the spirit of innovation that comes with Robinsons Craft Beers.
Photo: Dizzy Blonde Bottle
PDF: Dizzy Blonde Special Neck Label
For further information please contact Daniella.Martin@frederic-robinson.co.uk or call 0161 480 6571
All Robinsons pr enquiries should be directed to Carmen Byrne on 07814 394965 or email Carmen.Byrne@frederic-robinson.co.uk