Edinburgh brewery scores deal with Scotland's largest sport and music festival

One of Edinburgh's leading craft breweries has been announced as the official partner for Scotland's largest sport and music festival at the city's Peffermill Playing Fields from 10 to 12 July 2026.

Cold Town Beer is pouring out support for Edinburgh City 7s three-day festival at The University of Edinburgh venue, which now attracts over 120 teams and 5,000 people over the weekend with three sports, five bars, two music arenas, international DJs, and some of Scotland's best street-food.

Edinburgh City 7s is a multi-sport festival showcasing rugby, hockey and netball.

From international stars competing at elite level, to mixing playing and partying in the social competitions, there is always excitement on and off the pitch.

Facilities include two internationally accredited water-based artificial pitches, 3G pitches for rugby, football and lacrosse, nine five-a-side 3G pitches, 10 grass pitches, cricket squares and a synthetic running track.

Irma Jansen from Edinburgh's Cold Town Beer, said:

“As Edinburgh's leading craft brewery, we're passionate about our ongoing support for grassroots sports, cultural and summer events in the city and around Scotland.

“This July, we're proud to be an official partner of Edinburgh City 7s Festival, which is set to be the biggest and best yet. Teams can enter one of 13 competitions or just enjoy Scotland's finest street food and beer pitch-side while watching top class sport.

“We're already gearing up to serve beer to more than 10,000 festival-goers over the weekend event, so sign up now and be part of Scotland's largest sport and music festival.”

Scott Woloszyn, Head of Bars from Edinburgh City 7's, added:

"We're genuinely excited to team up with Cold Town once again as the official beer sponsors of EC7s.

“We can't wait to bring the lively atmosphere - along with those cold pints of Doddie Beir back to the sidelines. Even better, this partnership supports a meaningful cause, with proceeds going to My Name'5 Doddie Foundation, a charity that sits at the very heart of the rugby community."

Edinburgh City 7s is the final stop in the summer series of sporting events. Cold Town Beer has also been the official beer partner at four local tournaments this season, including Melrose 7s, Kings of the 7s, Currie 7s and now Edinburgh City 7s.

Edinburgh City 7s Festival is located at Peffermill Playing Fields, The University of Edinburgh, Laurie Liddell Clubhouse, Peffermill Road, Edinburgh.

For more information on the Edinburgh City 7s Festival, go to www.edinburghcity7s.com

For more information on Cold Town Beer, go to https://coldtownbeer.com

Cold Town House in Edinburgh's Grassmarket is the home of Cold Town Beer. For more information, go to https://coldtownhouse.co.uk

Cold Town House and Cold Town Beer is owned and operated by the Edinburgh-based Signature Group, a leading Scottish hospitality company made up of over 20 bars, restaurants, hotels and a brewery, including Edinburgh's Cold Town House, McLarens on the Corner, Copper Blossom, The Rutland, The Huxley, Kyloe and Badger & Co. For more information on Signature Group, go to https://signaturepubs.co.uk/venues

Images:

1. A group photo of Donald Crawford (founder and director of Edinburgh City 7s); Ollie Deane (Neighbourgood/Kings of the 7s); Irma Jansen (Cold Town Beer) and Michael Conteh (Currie 7s). Please credit Cold Town Beer.

https://www.dropbox.com/scl/fo/a3asud8qmmlipaoxjxc8k/AJ1J8nMcIwWZ-doVvv8HxUs?rlkey=9y9rwoxote5kea7bovjcwk5gr&st=vig78fqr&dl=0

2. Photos of Donald Crawford (founder and director of Edinburgh City 7s); Ollie Deane (Neighbourgood/Kings of the 7s); Irma Jansen (Cold Town Beer); and Michael Conteh (Currie 7s). Please credit Cold Town Beer.

https://www.dropbox.com/scl/fo/cqzfdmensmixjl3mcsake/AB5BOKMuNZQmiPlIYUVIa3w?rlkey=2hxe8nrsa40x8elgxidgjb8tw&st=1jsns3pl&dl=0

For more information:

Jon Perkins, Communications Specialist & Director, Jonathan James Perkins MCIPR Limited

jonjamesperkins@gmail.com

Mobile: 07894 711 515

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