England's match against Ghana set to deliver £20 million boost to pubs as BBPA predict a four-million-pint windfall

England’s next World Cup clash is set to deliver a major boost to pubs across the country, the British Beer and Pub Association predicts, as publicans get ready to welcome fans through the doors.

An estimated four million extra pints are expected to be sold for Tuesday night’s match against Ghana.

According to analysis from the British Beer and Pub Association, these extra pints will be worth around £20 million to the trade.

The BBPA said the tournament had highlighted the noticeable disparity in beer duty between the two competing nations, with England fans paying 54p per pint whilst Ghana pay 44p.

Emma McClarkin, CEO of the British Beer and Pub Association, said: “England’s victory against Croatia gave pubs a fantastic boost and long may this continue.

“With Tuesday night’s clash against Ghana we’re expecting a similar boost to last Wednesday’s Croatia game, which would be worth upwards of £20m to the trade. This is hugely welcome for venues still battling high taxes and costs and shows how you can’t beat the pub when it comes to watching live sport.

“Government can further support our pubs and brewers by cutting beer duty to the European average so we can keep a pint affordable for all.”

Despite the predicted World Cup windfall, pubs across the country continue to navigate eye-watering employment costs, energy prices and some of the highest beer duty rates in Europe.

The BBPA are committed to working with Government to establish a long-term plan to deliver permanently lower business rates bills, cutting beer duty and VAT, and reducing the regulatory burden pubs face.

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