VisitEngland announces new partnership with The British Beer & Pubs Association for English Tourism Week 2015
9 October 2014. VisitEngland, the national tourist board, announces today a new collaboration with The British Beer & Pub Association (BBPA) in advance of English Tourism Week 2015 (ETW). Pubs represent a significant contribution to the visitor economy and as the lead body representing Britain’s brewers and pubs, the BBPA has pledged to encourage its members to take part in this important week for the tourism industry.
Tourism is worth £106billion to the UK economy and employs 2.6 million people. English Tourism Week kick starts the tourism season and provides hundreds of tourism businesses with the opportunity to take part in a national campaign to encourage more visitors through their doors and inspire people to become tourism ambassadors for their local area.
For tourists, England’s pubs are a beacon. They offer something uniquely English, and are often identified as a major attraction for an English holiday. This desirability is highlighted by some 13 million foreign visitors every year.
Next year ETW will run from 14-22 March. Previous events taking place during English Tourism Week have ranged from afternoon teas and English-themed baking competitions to art exhibitions, special guided walks and ‘behind the scenes’ tours. There are lots of ways for pubs to get involved from creating all-English menus with locally sourced produce to running themed quiz nights and music events.
VisitEngland’s Chief Executive James Berresford said:
“English Tourism Week is not only an opportunity to promote an industry worth £106billion to the economy, but it’s also to a great way to get Britons thinking of England as their next holiday destination by reminding them what’s on their own doorstep. I am delighted that The British Beer and Pub Association is on board and look forward to its members toasting the tourism industry in 2015.”
British Beer & Pub Association Chief Executive Brigid Simmonds said:
“With great hospitality, accommodation and entertainment, pubs are right at the heart of English Tourism. Pubs now serve around one billion meals every year and offer 50,000 rooms. The British Beer & Pub Association will be encouraging all our members to celebrate English Tourism week in 2015, and offer advice on how they can get involved.”
More information on English Tourism Week including event ideas and an online toolkit including logos, posters and flyers can be found on the official website, www.englishtourismweek.co.uk.
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For more information contact:
Sarah Long, Head of Corporate Communications Tel: 020 7578 1452, Mob: 07500555651, Email: sarah.long@visitengland.org www.visitengland.org
About VisitEngland
- VisitEngland is the country’s national tourist board. We work in partnership with the industry to develop the visitor experience across England, plan national tourism strategy, grow the value of tourism in England and provide advocacy for the industry and our visitors. Our work is underpinned by robust research and customer insights. You can access the latest in-depth market intelligence and statistics on www.visitengland.org/insight-statistics.
- England is a unique destination and a real powerhouse in global tourism. It represents 84 per cent of the total UK visitor economy, is worth £106 billion, and supports 2.6 million jobs.
- For corporate information see www.visitengland.org and for consumer information see www.visitengland.com.
About The British Beer & Pub Association
- The British Beer & Pub Association is the leading body representing Britain’s brewers and pub companies. The Association is more than a century old and was originally founded as the Brewers’ Society in 1904. Our members account for some 90 per cent of beer brewed in Britain today, and own around 20,000 of the nation’s pubs.
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