From Monday 22nd August- Friday 26th August, Everards will be celebrating Tiger’s 50th Year of production!
Everards iconic Tiger ale is 50 and to celebrate Everards will be taking Tiger on Tour. To find out where they’ll be heading just look on Everards Facebook and Instagram every day for a clue and if you find them you are in for some prizes, fun and of course free beer, with the first 10 people given a free pint of Tiger!
Jon, Everards Head Brewer says: “I’ve been immensely proud to bring Tiger back to Leicestershire and continue in Everards investment of brewing quality beers. Tiger has been a firm favourite for our drinkers throughout its lifetime and the customers through our I can’t wait to see Tiger through the next 50 years, and hope everyone joins us in celebrating such a momentous occasion!”
A local favourite, The Tiger has a special synonymous in Leicester as the Leicestershire Regiment were nicknamed ‘The Tigers’ in 1825 following their long service in India. Launched in 1972, the first barrels of Everards Tiger ale were delivered to pubs, and a new age in beer drinking was born. The branding depicted a bright modern image which symbolised the progressive and confident mood of Everards at the start of a new decade and in 2016 we were very honoured to receive special permission from the Colonels of the Leicestershire Regiment to use their laurels on today’s Tiger logo. Brewed exclusively for our own pub estate of over 150 pubs and our prestigious partners including our local rugby club, the Leicester Tigers, Tiger really is a special beer.
Everards look forward to another 50 years of producing Tiger and hope fans will join them in their mystery locations for fun and prizes and celebrations from the 22 nd August, just look on their social channels to get involved.
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Notes to editor:
About Everards:
Everards of Leicestershire is an independent, family business based in Leicestershire.
Chairman, Richard Everard OBE DL is the fifth generation of his family to run the business
since it was established by William Everard in 1849. Everards are proud to work with lots of
local businesses and causes – from Leicester Tigers and Leicester Riders, for which Tiger is
the Official Beer, to supporting local charities such as Warning Zone, Age UK and PROSTaid.
Beers:
Tiger Copper Ale (4.2 per cent ABV) is Everards' most famous beer and is the official beer of
Leicester Tigers. On the bar alongside Tiger you will find Golden Hop (3.5 per cent ABV),
Beacon Hill (3.8 per cent ABV), Sunchaser (4.0 per cent ABV) and Old Original (5.2 per cent
ABV) available in many Everards pubs. In addition, an innovative range of Limited-Edition
beers are released throughout the year.
Pubs:
Everards own more than 150 pubs across the Midlands, all run as independent businesses.
For further information please visit www.everards.co.uk , search for ‘Everards’ on Facebook
or find @Everards1849 on Twitter and Instagram.
Press release from Everards.
For further information, please contact Contact Zoe Alonso, Communications Co-ordinator; Mon-Wed 07850 941 426, za@everards.co.uk or Kia Ryan, Communications Co-ordinator; Wed-Fri 07702 444 172, kr@everards.co.uk