Camden will be touring the UK for the launch of its coolest beer yet, partnering with TRAID to encourage beer lovers to swap their pre-loved clothes for beer this chilly season
Location & Timings:
Leeds – Victoria Leeds, Sidney Street (15th November: 12-4pm)
London – Camden Beer Hall (16th November: 12-4pm)
Manchester – Trafford Centre (17th November: 12-4pm)
London, October 2022: Good beer for a good cause? Cool. This season, we have partnered up with our friends at TRAID, leading clothes waste charity, to launch the Camden Chilly TRAID Off – where you can trade in pre-loved clothes for a can (or two) of Chilly, our fresh new Cold IPA this winter.
Touring Manchester, Leeds and London from 15th-17th November, beer lovers can meet us at the Camden x TRAID van for a fresh can of Chilly in exchange for pre-loved clothing. Whether your trench is the wrong length or your mac doesn’t fit at the back, we are encouraging you to donate any items which aren’t quite right so we can all shop more sustainably this chilly season.
We are freezing out waste this winter – over 300,000 tonnes of clothing end up in landfill every year in the UK – of which it is estimated 40% is in reusable condition, and we’re here to do something about that.[1] Our friends at TRAID have found that in the UK, there are 1.6 billion unworn pieces of clothing in our wardrobes – it’s time to give those garms to people who will love ‘em in return for fresh beer.
With a taste that’s just as cool as it’s name, Chilly, our Cold IPA, has big, fruity flavour and frosty freshness. The ‘COLD’ in this IPA is a new hybrid brewing style (fancy, right?) and nothing to do with the serving temperature (5-7 degrees if you’re asking). Our coolest beer yet is only around for a seasonal cold spell – so make sure you head down to the van to get your hands on a fresh can before it’s too late.
Jose Baladron, TRAID’s Recycling Development Manager, said: “We’re delighted to be partnering with Camden Town Brewery to keep clothes in use for longer. Our wardrobes are full of clothes we no longer wear or need and extending the life of the clothes we already have is one of the most environmentally beneficial things we can do to reduce our waste, water and carbon footprints.”
Fred Nesbitt, Head of Marketing at Camden Town Brewery, said: “We are so excited to be working with TRAID again for the Camden Chilly TRAID Off. There’s nothing we love more than good beer for a good cause, and we are encouraging Brits to dig deep into the back of their wardrobe this winter, to come down and donate any unwanted coats or jackets in exchange for our freshest new IPA. We usually have the pleasure of visiting Manchester and Leeds in summer for our Tank Party Tour, so we are really looking forward to heading on tour this Chilly season instead!”
The Camden Chilly TRAID Off will be in Manchester, Leeds and London from 12-4pm from 15th-17th November.
- Leeds – Victoria Leeds, Sidney Street (15th November)
- London – Camden Beer Hall (16th November)
- Manchester – Trafford Centre (17th November)
Chilly, our Cold IPA, is available now in single units at Morrisons, Sainsbury’s and, of course, the Camden Webshop for £18 per 6-pack.
-ENDS-
About Camden Town Brewery
Camden Town Brewery is a leading brewery based in North London and the home of Hells Lager. Founded by Jasper Cuppaidge, the team began brewing under the railway arches in Camden in 2010 and opened a second brewery in Enfield in July 2017.
Camden Town Brewery’s core range consists of five beers including its award-winning Hells Lager. These beers are available in all major supermarkets as well as around 3,000 pubs, bars and independent retailers.
Alongside the core range, Camden Town Brewery releases small batch beers under its ‘Arch 55’ series. The brewery also produces fresh Beer Hall beers, which are new idea beers brewed under the arches at Camden’s new Beer Hall in Camden. The fresh new beers are launched every month and give Camden’s brewing team the chance to try out new ideas, ingredients, techniques and recipes.
About TRAID
TRAID is a UK charity working to stop clothes from being thrown away. They turn clothes waste into funds and resources to reduce the environmental and social impacts of our clothes. TRAID does this by providing the UK public with a network of over 700 charity clothes banks, a home collection service and 12 charity shops diverting around 3,000 tonnes of clothes from landfill and incineration every year. Working in boroughs and districts in the UK supporting local authorities, the charity also engages with businesses and communities to work towards zero waste. Clothes that are donated to TRAID go on to stock their charity shops, where funds raised are committed to global projects improving conditions and working practices in the textile industry.
[1] Source: TRAID
Press release from W Communications.
For further information, please contact Becky Greenwell via becky.greenwell@wcommunications.co.uk.