This year sees City of Ale’s fifth anniversary and five breweries are collaborating to brew the charity beer in support of The Hamlet Centre Trust. The brewers are: Grain, Golden Triangle, Humpty Dumpty, Panther and S&P.
The beer will be a hoppy and flavoursome pale ale (abv 4%) made with five malts and five hops. Initially 40 firkins will be brewed at Grain brewery and The Hamlet Centre Trust will receive a donation of 50p for each pint sold.
A competition is launched to find a name for the new beer. The winner, who will be selected by a panel from City of Ale and the Hamlet Centre, will win two VIP tickets to the official Launch Party on 21 May where they will be presented with a demi-pin of the ale. Entries should be sent to email@example.com by the closing date of Friday 17 April.
A special pump clip will be designed by Caz Jones, designer of the City of Ale banners and the new range of Fat Cat pump clips.
Dawn Leeder, Co-Chair City of Ale said “We’re very pleased to be supporting The Hamlet Centre Trust this year. They are a well-established Norwich charity doing wonderful work with children and young adults with disabilities. We hope this fifth anniversary-inspired beer will generate lots of sales to raise much-needed funds for this very worthwhile cause.”
Rachel Hogg, Marketing and Fundraising Coordinator for the Hamlet Centre Trust said: “We are delighted that The Hamlet Centre Trust has been chosen as this year’s charity and we are very grateful for City of Ale’s support. The funds raised will go towards supporting and enriching the lives of children and young adults with disabilities and complex health needs across the trust. We look forward to hearing what name will be chosen for the new beer – good luck to everybody who takes part!”
To keep up to date with what’s on during Norwich City of Ale, visit the website www.cityofale.org.uk.
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About Norwich City of Ale
Norwich City of Ale is a not-for-profit organisation with the mission to promote Norwich, nationally and internationally, as the UK’s City of Ale.
SENIOR ACCOUNT EXECUTIVE, BA HONS