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25th May 2012

FlavorActiV to expand tasting services

Taster management specialist FlavorActiV is expanding its offer to brewers and beverage producers with a new expert panel tasting service, Tasting Services, developed in partnership with experts Sensory Dimensions.

This collaboration will enable FlavorActiV to provide its customers with a more comprehensive tasting service, by providing independent sensory assessments. Tasting Services can help customers understand their consumers’ needs, gain a brand profile that can be used for product specification and identify new product development opportunities.

FlavorActiV’s Tasting Services are delivered by a team of 18 dedicated, external tasters who are trained and validated using the company’s industry-leading taster management system. The tasters are trained to recognise and scale over 40 different flavours, enabling them to complete a thorough technical sensory understanding of a customer’s product.

FlavorActiV managing director Richard Boughton, said, “We’re delighted with this new partnership, which broadens our sphere of tasting activity.  We now have the capacity to assess products from a consumer preference perspective in addition to the objective tasting on which we have built our business to date.

“Both types of assessment are valued by our customers: they want to be confident that their beers or beverages taste consistently to specification, and they also want to know what consumers think of that taste. FlavorActiV is uniquely placed to marry these complementary tasting services and provide the customer with a match between technical and consumer requirements.

“We believe this new service offers huge potential, particularly in new product development. We’re confident Tasting Services will quickly be in great demand from our existing customers as well as attracting new ones.”


Notes to editors:

  • FlavorActiV is the world’s leading provider of taster management services to the brewing and beverage industries.  It provides the tools and training to allow drinks businesses to create and maintain high quality technical tasting panels in house
  • FlavorActiV operates in Europe, North America, South America, Asia Pacific, Africa, The Caribbean, China and South East Asia. It has more than 2,000 customers in 170 countries, including global brewers such as Diageo, Heineken and SABMiller.
  • All information and products are readily available on the internet and all Global Sensory Managers are available on telephone and email. The company carries a range of flavour standards and internet accessible software in its product programme.
  •  Sensory Dimensions is a leading sensory science and consumer research consultancy with facilities in Reading and Nottingham. The company offers a full range of sensory and consumer research techniques and a database of over 12,000 consumers.

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Issued on behalf of:    FlavorActiV Limited

By:                               ShielPorter Communications

Further information:    Ros Shiel: / 07841 694137

John Porter: / 07734 054389