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3rd May 2019

Friends of the Earth, Stroud Brewery and Toast Ale collaborate on planet-saving organic amber ale

Friends of the Earth, Stroud Brewery and Toast Ale are pleased to launch ‘Flour Power’ – an organic amber ale collaboration which demonstrates some of the solutions for a greener future.

Flour Power is a modern, heavily hopped amber ale with Citra & Azacca hops for an intense citrusy aroma. Well balanced with a fruity finish.

The beer uses Hobbs House Bakery unsold organic bread which would otherwise have gone to waste, in an organic brewery where the aim is to support the environment and reduce carbon footprint.

5% of proceeds will be donated to Friends of the Earth’s climate campaign.

Flour Power is available at and

It will be rolled out nationally in Abel & Cole from 9th May priced at £3

Mike Birkin, campaigner at Friends of the Earth, said:

“At Friends of the Earth we’re always keeping an eye out for those businesses showing a better way of doing things, so collaborating with Stroud Brewery and Toast Ale is hugely exciting. With Flour Power we’re aiming for a craft ale that proves that the things we enjoy can be produced in more considerate, sustainable ways.

“The climate change situation can seem dire, but the solutions are out there and some are on display right here with Toast Ale and Stroud Brewery. We hope to see more businesses, including further breweries, respond to the climate emergency. So let’s raise a cheer to Flour Power for showing us a way forward.”

Chloe Brooks, Production Manager of Stroud Brewery, commented

“Stroud Brewery is dedicated to producing great organic beers with production helping to support local farmers and the ecosystems they manage. The organic standards we adhere to support our ambition to be a business that cares for people and planet.”

“Flour Power was a great project providing us with the opportunity to collaborate with like-minded businesses to produce a product that not only tastes good but does good. We were very excited to work with Toast on another project, especially during B-corp month, and to support such an important issue for Friends of the Earth. Hobbs House Bakery very kindly saved their unsold organic loaves for us so that they could have a second life in this beer”

Chris Head, Collaborations Manager at Toast Ale, said:

“At Toast Ale, we’re reviving one of the oldest traditions in the world by using surplus bread as a grain for beer. In the UK, 44% of bread is never eaten. We’re on a mission to change that by working in partnership with breweries and bakeries all over the world to create great-tasting beers that are better for the planet. It’s a revALEution to end food waste.

“We’re incredibly proud to partner with Friends of the Earth to raise awareness of climate change and to support the great work they do. Food production, one-third of which we waste, is one of the biggest contributors to climate change, so they are a powerful ally to our mission. Collaborating with fellow B Corp Stroud Brewery to create Flour Power has been a fun and delicious adventure, resulting in a wonderful organic golden ale that will empower drinkers to do their bit. For it is within all of (fl)our power to change the world.”

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For production or sales inquiries: please contact Harriet call: 07739 977261 or e-mail:

For more information contact: Friends of the Earth press office on 020 7566 1649 or by emailing; Stroud Brewery by emailing or on 07725118093

Friends of the Earth is an international community dedicated to the protection of the natural world and the wellbeing of everyone in it. We bring together more than two million people in 75 countries, combining people power all over the world to transform local actions into global impact. For more information visit:, follow us at @friends_earth, or like our Facebook page.