Fuller, Smith & Turner P.L.C., the London brewer and premium pub company, this month [10 September in London and 17 September in Portsmouth] launched Frontier Craft Lager in a can.

Frontier, which has existed in keg and bottle for over two years, will become Fuller’s next product to be available in the filtered, can format. The new product is expected to prove popular with Frontier’s existing customers and will be supported by the brand’s Find Flavourcampaign, which encourages drinkers to search for great tasting beer.

At the Brewery’s launch events in The Sun & 13 Cantons, Soho, and The Beer Vaults, Southsea, samples of Wild River Pale Ale and Black Cab Stout were also presented to guests. A decision is still to be made on the final versions for these beers as feedback was sought from guests on a filtered, unfiltered and seeded keg alternatives of Wild River and an unfiltered version of Black Cab in a can.

John Keeling, Brewing Director at Fuller’s said “It has always been my aim to produce the most natural beer possible in every format. We want to deliver consistently exciting flavours and cans are no exception.”

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For further information please contact the press office:

Georgina Wald                  020 8996 2198                  georgina.wald@fullers.co.uk

Joanne Steward                020 8996 2135                  joanne.steward@fullers.co.uk

Andrew Furness                020 8996 2175                  andrew.furness@fullers.co.uk

 

Notes to Editors:

 

Fuller, Smith and Turner P.L.C. is an independent traditional family brewer founded in 1845 and is based at the historic Griffin Brewery in Chiswick, London, where brewing has taken place continuously since 1654. The Company runs 188 Managed Pubs and Hotels and 203 Tenanted pubs, with a focus on outstanding cask ale, great wine, exemplary service and delicious fresh, home-cooked food. The Company also has 651 boutique bedrooms in its Managed estate and owns a 51% share of The Stable, a craft cider and pizza restaurant business with nine sites.  Fuller’s pub estate stretches from Brighton to Birmingham and from Portishead to the Greenwich Peninsula, including 171 locations within the M25.

 

The Fuller’s Beer Company brews a portfolio of premium beers including London Pride, ESB, Organic Honey Dew and Frontier Craft Lager. In June 2013, the Company acquired Cornish Orchards, a craft cider maker producing a range of award-winning ciders and premium soft drinks. Fuller’s is also the UK distributor for Sierra Nevada, the premier US craft beer.

 

 
Andrew Furness
PR Assistant