Refreshing mix of Alkoholfrei wheat beer and grapefruit juice creates exciting addition to the expanding low and no alcohol drinks sector, with ERDINGER Alkoholfrei Grapefruit offering fruity-fresh enjoyment with a twist
Bavarian wheat beer specialist ERDINGER Weissbräu is launching a refreshing grapefruit alternative to its familiar favourite ERDINGER Alkoholfrei, known for being a sporty thirst quencher, into the UK.
ERDINGER Alkoholfrei Grapefruit is a slightly bitter 0.3% ABV wheat beer flavoured with grapefruit juice that is made from natural ingredients. It gives a refreshingly tangy taste that matches the intense aromas of freshly cut grapefruit to the fore and subtle malt in the background. ERDINGER Alkoholfrei Grapefruit is a natural, bright pink colour with a little cloudiness and a delicately rosé-tinted head. It has full-bodied freshness, gentle carbonation and the finish is dominated by bitter-sweet grapefruit aromas.
Peter Gowans, Country Manager for ERDINGER Weissbräu, commented “ERDINGER Alkoholfrei is one of the UK’s best-selling drinks in the low and no alcohol sector with an established presence as a thirst-quenching option for anyone who has made a conscious decision to cut their alcohol consumption but who still wants to enjoy a tasty beer. ERDINGER Alkoholfrei Grapefruit provides an extra twist that appeals to those wanting a sweeter taste with the addition of the tangy grapefruit juice. As our original ERDINGER Alkoholfrei is known for its isotonic properties, with particular benefit to help quench thirst faster after exercise, we also expect the grapefruit mix to be enjoyed post workout as well as after a day at work or just relaxing on a warm summer evening.”
The low alcohol wheat beer is isotonic, has only 25 calories per 100ml and contains vitamins B9, B12 and C which promote the normal functioning of the body’s immune system. People are increasingly aware of the importance of a varied and balanced diet and, as it contains all-natural ingredients without any artificial additives or preservatives, ERDINGER Alkoholfrei Grapefruit provides a refreshing alternative that can be enjoyed as part of a healthy lifestyle.
“ERDINGER Alkoholfrei Grapefruit is a distinctive fusion” added Peter Gowans “made from 50% ERDINGER Alkoholfrei wheat beer and 50% a refreshing grapefruit juice drink. Best served chilled, it can be drunk straight from the bottle so it is easy to enjoy wherever you are and whether you are relaxing or on the move. With the continued interest in low alcohol and alcohol free products we are passionate about bringing an exciting and enjoyable new drink to the UK market, underpinned by the reputation, quality and reliability of ERDINGER, the largest family-owned wheat beer brewery.”
ERDINGER Alkoholfrei Grapefruit is available in 330ml bottles online through specialist beer retailer beerhunter.co.uk and, from 9th September, at selected ASDA stores.
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NOTES TO EDITORS
ERDINGER Weissbräu is a private brewery, established in 1886 in the small town of Erding, Bavaria, on the outskirts of Munich. For over 130 years, the outstanding quality of their wheat beers has been rooted in their passion for Bavarian brewing skills. They have always brewed exclusively in Erding and never brewed anything other than the Bavarian speciality wheat beer.
Press release from ERDINGER Weissbräu
For Further Information: Kate Hempsall on behalf of ERDINGER Weissbräu
07534 190241