Fuller’s recent partnership with Made in Hackney, a community cookery school and emergency food support service, kicked off with Made in Hackney’s plant-based burger launching across Fuller’s estate – with 50p for every burger sold being donated back to the charity. Since its launch in August, £5,000 has been raised so far through sales of the plant-based burger.
Made in Hackney’s expert chefs developed the recipe for the plant-based burger to be a delicious and nutritious, wholefoods alternative to imitation meat. The burger patty comprises a selection of tasty and healthy ingredients – including mushrooms, beetroot, quinoa and more. Topped with a smoked cheese alternative, tahini-dressed kale, balsamic beef tomatoes and a secret sauce – the result is a mouthwatering treat that’s good for you and the planet.
The Made in Hackney plant-based burger will continue to be available in a number of Fuller’s Managed pubs and hotels – raising more money for the community cookery school and food kitchen.
Sarah Bentley, Founder of Made in Hackney, said: “Fuller’s shares in our belief that everyone should have access to healthy, affordable food that’s good for people and the planet. Developing a plant-based burger for Fuller’s has been an incredible opportunity for our cookery school and charity. Not only does it mean customers have a delicious wholefood, plant-based burger option – but the funds raised help us to provide emergency food support and life changing plant-centered food education classes. No one should go hungry or not know how to prepare a nourishing meal. Our work tackles this injustice. Thank you Fuller’s for supporting us to do this vital work.”
Ollie Rosevear, Fuller’s Director of Sustainability, said: “Our partnership with Made in Hackney demonstrates Fuller’s dedication to help our planet and our communities – as part of our Life is too good to waste sustainability program. Plant-based burgers are significantly less carbon intense than those made of beef – using roughly 60% less carbon.
“We’ve sold nearly 10,000 Made in Hackney burgers, producing 30 fewer tons of carbon emissions than an equivalent number of burgers made from beef. Being able to give our customers an opportunity to enjoy a delicious burger while reducing their impact on the planet is fantastic. It’s also brilliant to know that a portion of the sales of the burger is going to a local cause that supports vital education about learning basic cooking skills, and choosing healthier and more sustainable options. I’m looking forward to seeing what this partnership will bring in the future.”
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For further information, please contact the press office:
Georgina Wald 020 8996 2198 georgina.wald@fullers.co.uk
Alice Monteath 020 8996 2074 alice.monteath@fullers.co.uk
About Made in Hackney:
Opening its doors in 2012, Made in Hackney is the UK’s first fully vegan community cookery school and charity. We collaborate with communities to showcase and develop skills, knowledge and inspiration to grow, cook and eat more plants. Made In Hackney believes in a world where everyone has access to enough nutritious food of their preference; where plant-centered eating is the norm not the exception; and equitable food systems support healthy eco-systems that allow people, planet and animals to thrive. Every year we provide over 70,000 free emergency meals to households who need support with food and upskill thousands of adults and children across the UK to grow, cook and eat more plants.
Fuller’s in a nutshell:
Fuller, Smith & Turner PLC is the premium pubs and hotels business that is famous for beautiful and inviting pubs with delicious fresh food, a vibrant and interesting range of drinks, and engaging service from passionate people. Fuller’s has 207 managed businesses, with 1,030 boutique bedrooms, and 178 Tenanted Inns. The estate is predominately located in the South of England (44% of sites are within the M25) and stretches from our London heartland to the Jurassic Coast via the New Forest. Our Managed Pubs and Hotels include 16 iconic Ale & Pie pubs, seven stunning hotels in the Cotswolds, and Bel & The Dragon – seven exquisite modern English inns located in the Home Counties. In summary, Fuller’s is the home of great pubs, outstanding hospitality and passionate people, where everyone is welcome and leaves that little bit happier than they arrived.
Press release from Fuller, Smith & Turner PLC.
For further information, please contact the press office:
Georgina Wald 020 8996 2198 georgina.wald@fullers.co.uk
Alice Monteath 020 8996 2074 alice.monteath@fullers.co.uk