Fuller, Smith & Turner P.L.C., the London brewer and premium pub company, is happy to announce the launch of its new keg beer: IPA. Pouring a deep gold colour and characterised by spicy, earthy hop aromas, IPA will be the strongest of Fuller’s expanding keg portfolio at 5.3%. Intense hopbitterness is balanced by complex cereal malt flavours, creating a satisfying and refreshing beer. Fuller’s have chosen the simple name IPA to champion this popular beer style, which displays the Fuller’s brewers’ skills to their finest. To represent this in the branding, the Brewery teamed up with an artistic collective, ilovedust, to extend this influence of craft and skill across all aspects of the beer. IPA will be available to free trade customers, and will be available in select Fuller’s pubs from January 5. <ENDS>
For further information please contact the press office: Georgina Wald 020 8996 2198 georgina.wald@fullers.co.uk Joanne Steward 020 8996 2135 joanne.steward@fullers.co.uk Andrew Furness 020 8996 2175 andrew.furness@fullers.co.uk
Notes to Editor Fuller, Smith and Turner P.L.C. is an independent traditional family brewer founded in 1845 and is based at the historic Griffin Brewery in Chiswick, London, where brewing has taken place continuously since 1654. The Company runs 189 Managed Pubs and Hotels and 203 Tenanted pubs, with a focus on outstanding cask ale, great wine, exemplary service and delicious fresh, home-cooked food. The Company also has 651 boutique bedrooms in its Managed estate. The Fuller’s pub estate stretches from Brighton to Birmingham and from Portishead to the Greenwich Peninsula, including 172 locations within the M25. In 2014, Fuller’s acquired a 51% stake in The Stable, a craft cider and gourmet pizza restaurant business. The Stable has 10 sites in the South and South West of England. The Fuller’s Beer Company brews a portfolio of premium beers including London Pride, ESB, Organic Honey Dew and Frontier Craft Lager. In June 2013, the Company acquired Cornish Orchards, a craft cider maker producing a range of award-winning ciders and premium soft drinks. Fuller’s is also the UK distributor for Sierra Nevada, the premier US craft beer. Fuller’s Pubs with IPA stocked in January: -Mad Bishop & Bear, Paddington
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5th January 2016