Bear Island is inviting drinkers to discover their wild side with its new Born to Roam campaign.
The multi award-winning beer range was launched in 2017 by independent Kent brewer Shepherd Neame, combining native British hops with hops imported from the US to create beers with bold and contemporary taste profiles. It comprises Bear Island East Coast Pale Ale (4.8% ABV), Triple Hopped Lager (4.6% ABV) and Noughty Bear 0.5% IPA, which are distinctive in both flavour and design, with the bright colour palette reflecting their hop-forward profile.
In keeping with its adventurous personality, Bear Island has now teamed up with British explorers The Turner Twins to inspire the discovery of new experiences.
The Turner Twins, Ross and Hugo, are professional adventurers who have pioneered a series of world-first expeditions, using technology to help fans learn more about the planet. Motivated by near-catastrophe in 2007 when Hugo broke his neck while diving, The Turner Twins were propelled into the world of adventure and have explored some of the most extreme areas of the world together.
The new Born to Roam campaign sees Ross and Hugo offering top adventuring tips and advice, along with behind-the-scenes access to their adrenaline-fuelled world through a series of films, stories and events. These will be shared on Bear Island’s Instagram channel @bearislandbrews from today (February 1).
To support the campaign, Bear Island is giving its followers the opportunity to win hundreds of limited edition prizes on its social channels. One lucky winner will receive a luxury one night glamping stay for six people in Bear Lodge at Kent safari destination Port Lympne, home to more than 900 rare and endangered animals. The luxurious hilltop retreat boasts spectacular views of the 600 acre reserve and overlooks Kent’s only spectacled bear habitat. The prize also includes a group safari, £500 spending money and year’s supply of Bear Island beer to share.
Bear Island’s Marketing Manager Louise Buet said: “We are really looking forward to launching our new partnership with The Turner Twins, which we hope will bring out the adventurous personality of Bear Island. We want to inspire our audience to discover the exciting flavours of our Bear Island range and enjoy new experiences.”
Ross said: “We were thrilled to be approached by Bear Island to team up on this new campaign. After the challenges of the past couple of years it is more important than ever for people to get outside and reconnect and we cannot wait to inspire people to roam and explore the world with Bear Island.”
For more information visit www.bearislandbrews.co.uk
About Bear Island
Noughty Bear 0.5% IPA: Combining four different hop varieties, Noughty Bear has been carefully formulated to ensure that it doesn’t compromise on taste or quality. The eye-catching beer has 70 calories and less than 1g of sugar per 330ml bottle, making it the lighter choice in every way.
East Coast Pale Ale (4.8% ABV): The beer that started it all, Bear Island East Coast Pale Ale celebrates a fusion of British and US beer styles and flavours. Cascade and Amarillo hops imported from the US combine with native British Boadicea to create a distinctive beer.
Triple Hopped Lager (4.6% ABV): A full-flavoured lager crafted using a trio of distinctive hops, with Challenger from the UK, Saaz from the Czech Republic and US Mosaic. The bright orange colour scheme reflects the punchy, hop-forward flavours and aromas.
Recent awards include:
- World Beer Awards 2021: Noughty Bear 0.5% IPA – silver for New Launch in design category; Bear Island East Coast Pale Ale – bronze for Can Design in design category
- British Bottlers’ Institute Competition 2021: Ales (4.5 – 4.9%) category – Gold for Bear Island East Coast Pale Ale; Lagers (4.0 – 5.5%) category – Gold for Bear Island Triple Hopped Lager
- World Beer Awards 2021: Pale Beer category – Bronze award for Bear Island East Coast Pale Ale
- Great British Food Awards 2021: Noughty Bear 0.5% IPA shortlisted
About Shepherd Neame
Britain’s oldest brewer Shepherd Neame has been based in the market town of Faversham, Kent for over 300 years. Perhaps best known for great British classic ales such as Spitfire Amber, which carries the Royal Warrant, its diverse portfolio includes Five Grain Lager, the Bear Island Collection and the Whitstable Bay Collection. It also brews international lagers under licence including Samuel Adams Boston Lager and premium Thai lager Singha, and is the sole UK distributor for Truly hard seltzer. The independent family business boasts an award-winning visitor centre and more than 300 pubs and hotels throughout London and the South East, from the historic heart of the City to the Kent coastline.
Press release from Shepherd Neame