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GOSNELLS LOW ALC ABOUT TO BUZZ

GOSNELLS LOW ALC is a new exotic 0.5% abv gluten-free Sparkling Mead.

Produced in Peckham, from London’s only meadery, GOSNELLS LOW ALC follows hard on the heels of its four brightly coloured canned siblings:  These are all 4% abv and were released by Gosnells in October.

Tom Gosnell, who started his Peckham meadery in 2014, comments:

“Launching our four cans has sky-rocketed us into new territory and led to export orders way in excess of anything we dreamt possible. The quartet of Sour, Hopped, pink Hibiscus and Citra Sea in brightly-coloured 33cl 4% abv cans has completely separated us from the old perception of high alcohol meads in 75cl bottles, great as some of them can be.

“The cans are part of our attempt to revolutionise the word ‘mead’ and to demonstrate the amazing range of flavours which bees of all nationalities, regions and postcodes can create. This is something we’ve been exploring with a series of limited releases, which demonstrate how Saffron Walden honeys are different from Biggin Hill, Finchley, or Hackney Marshes.

“GOSNELLS LOW ALC, in its electric silver-blue can, will shake us up and reach out to those wanting big, exotically-delicious flavours, but in a low alcohol 0.5% drink.”

Gosnells considered many names for their revolutionary new mead from ‘Bee’yoncé’ to ‘Bee’autiful’ to a simple ‘Bee’low’ – but remembering their Peckham roots, the directness of  ‘LOW ALC’ just stuck.

GOSNELLS LOW ALC is made from European honeys and contains 60 calories per 33cl can (RRP £2.49).  The new cans are launching from 1st January 2020.

Mead in the UK is beginning to buzz, but the USA is still way ahead. Only 30 commercial meaderies existed in 2003 but there are more than 500 estimated to be active now.  67% of all meaderies in the USA are under five years old.

Notes to editors

LOW ALC will be available to on- and off-trade outlets from 1st January 2020 – contact Sam Smith: sales@gosnells.co.uk.

LOW ALC will also be served in ‘Gosnells Upstairs at Coal Rooms’ by Peckham Rye station.

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