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16th March 2020

Green delight as Purity Brewing named ‘Best Green Business’ at SIBA Business Awards 2020

Warwickshire based brewer Purity Brewing Company is delighted to announce that the brewery has been named the ‘Best Green Business’ at the 2020 SIBA Business Awards held at Beer X in Liverpool this week.

A company dedicated to making a difference, Purity was founded in 2005 by good friends Paul Halsey and James Minkin who set about to build a brewing business with sustainability at the heart of what they do and has been brewing with the same ethos ‘crafted with a conscience’ for the last 15 years.

Based on a working farm in the heart of the beautiful Warwickshire countryside, Purity is inspired daily to be aware of our local environment and has strived to be at the forefront of the sustainable brewing movement.  Not only are the brewery practices designed to be environmentally friendly they are, where possible, environmentally enriching, as is the case with its unique wetland system, where waste water is filtered and returned clean to the river Avon.

Whilst most brewers use between eight and five pints of water to brew one pint of beer, Purity has reduced this to 2.8 through the use of heat exchange and steam capture technologies. The new brewing system, installed in 2013, has also allowed Purity to increase the yield derived from its raw brewing ingredients and as such, the brewery has seen yields of malts and hops increase, reducing both its demands on natural resources and its carbon footprint thanks to its efficient brewing processes.

Other initiatives include spent grains used as feed for the cattle on local farms and spent hops used as fertilizer. As a brewer brewing round the clock, Purity generate around 30 tonnes of spent grain a week. This is recycled as cattle feed for the longhorn cows who we share our idyllic farm location (inspiration for our Longhorn IPA), whilst the remainder is sent to other local neighbours as cattle feed.

Purity also generates 1 tonne of spent hops a week and with their high moisture retention and nitrogen values, these are sent to local farmers for compost and fertiliser whilst spent yeast is sent to local farmers for pig feed.

SIBA Judges were blown away by the brewery’s strong ethical stance and continued commitment to sustainability and how they have pushed boundaries in the last 12 months. With the introduction of hybrid company vehicles for the business’s sales force Purity are committed to reduce their reliance on fossil fuels. The judges also were impressed with how Purity has challenged their suppliers and partners on how they can enhance their own sustainable credentials. This has included working with both Aston Villa FC and Wasps Rugby on eco cups whilst working with major festivals such as  2000 Trees, Moseley Folk & Arts and Shambala festivals on offsetting carbon emissions and reducing food and drink miles for revellers.

No stranger to winning awards for their eco credentials, Purity have previously been named Insider Magazine Sustainable Manufacturer in 2015 and highly commended again in 2016. Paul Halsey, Purity CEO and co-founder commented on the award, “We are incredibly proud and delighted to be named the Best Green Business by SIBA. Ever since our inception and those initial discussions with Jim (my business partner) we always wanted to create something that had strong ethical and sustainable values. To see these still ring true today, and recognise how we have grown over the last 15 years is something we are all incredibly proud of. Not one to rest on our laurels we’ll continue to work with our suppliers and like-minded partners to ensure sustainability stays at the forefront of what we do.  We couldn’t have won this award without the whole Purity team believing in our core values and investing heart and soul into the Pure Eco mantra and I must also thank our customers for their continued support.”

For more information on how sustainability underpins everything Purity and for more information on the brewery check out


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Notes to editors

About Purity Brewing Co.

Purity Brewing Co. is a company dedicated to making a difference. In its award-winning products: Mad Goose, Pure Gold, Pure UBU, Bunny Hop Saddle Black, Longhorn IPA, Lawless Lager and Session IPA – Purity demands premium quality and uniqueness. In service, Purity offers distinction, approachability and integrity.

Central to the brewer is a strong commitment to supporting the environment. Purity only uses natural ingredients, supports recycling programs and respects the community. Also, waste products are recycled through a pond and wetland system. This sustainable eco-system helps minimize carbon dioxide emissions and encourage wildlife diversity.

Issued by Purity Brewing Co. Upper Spernall Farm, Off Spernal Lane, Great Alne, Warwickshire, B49 6JF. For further information please contact: Alex Cosgrove or Paul Brazier on 01789 488007 or via