Greene King Brewery Toasts Success with Coveted Great Taste Awards Stars

Greene King, the leading cask brewer, is celebrating after securing stars for three of its beers at this year’s Great Taste Awards.

The brewer secured two stars for Abbot Ale, and one star each for its Hazy Day Fruity IPA and Abbot Reserve. 

The Great Taste Awards is the world’s largest and most trusted food and drink accreditation scheme, putting food and drink to the test with a panel of over 500 experts including chefs, buyers, food writers and retailers. Product entries receive a 1-, 2- or 3-star accolade which is a highly respected seals of approval for retailers and consumers.

Abbot Ale is a 5% ABV traditional ale with a brewing process that has hardly changed over hundreds of years. Brewed for longer, the ale has masses of fruit character, malty richness, and a superb hop balance. Abbot Ale is available in bottles and cans. 

Abbot Reserve is a 6.5% ABV bottled premium ale bursting with fruit cake and toffee flavours and is loved by many beer enthusiasts. It is full bodied, rich and sweet with a higher bitterness to provide balance. 

Hazy Day Fruity IPA (4.3% ABV), Greene King’s newest addition to its craft range, is a smooth and fruity IPA with orange, citrus and tropical notes. The inspiration for the name of the beer dates back to the 16th century in Bury St Edmunds, when those who were convicted of minor crimes were sentenced to a day in the pillories. Hazy Day is available in cans for retail distribution. 

Will Hemmings, Marketing Director for Brewing & Brands at Greene King, said: “We are thrilled to have received such brilliant results at this year’s Great Taste Awards. It’s a real testament to the passion, craft, and dedication of our brewing team and we’re incredibly proud of the heritage of our beers and our brewers.

“We continue to build on our strong portfolio and innovate and develop our beers to ensure they align with current drinking trends.”

For more information about Greene King’s beers go to: https://www.greeneking.co.uk/ourbeers/greene-king  

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Notes to editors 

For further information, please contact HollyLander@greeneking.co.uk.   

Notes to editors 

Greene King is the country’s leading pub company and brewer with c.2,600 pubs, restaurants and hotels across England, Wales and Scotland.

At Greene King we are passionate about delivering our purpose to ‘pour happiness into lives’. That’s for our customers, our team, our pub partners, our suppliers and the communities in which we live, operate and serve. Founded in 1799 with offices in Bury St. Edmunds, Suffolk and Burton on Trent in Staffordshire we employ around 40,000 people across the group with three divisions: Greene King pubs, Destination Brands & Ventures, and Brewing & Brands.

•       Greene King pubs: Greene King pubs is our mainstream pub brand located where people and communities come together; pubs enjoyed in cities, towns and villages throughout the country with clear ambition to be “The Nation’s Most Loved Pub Brand”. Pub Partners runs our tenanted and leased pubs business and Hive Franchise pubs.

•       Destination Brands & Ventures: Destination Brands is a portfolio of distinct brands which includes Hungry Horse, Chef & Brewer, Farmhouse Inns and Flaming Grill that bring friends and family together, delivering great service, quality and value for money for a range of eating out and drinking occasions. Venture includes Hickory’s, Premium (Crafted Pubs & Metropolitan Pub Company) and Hotels which operate autonomously of Greene King’s managed pub brands. 

Brewing & Brands covers the brewing sides of the business. Quality ales are brewed at the Westgate brewery in Bury St Edmunds and the Belhaven Brewery in Dunbar. Our industry-leading portfolio includes Greene King IPA, Old Speckled Hen, Abbot Ale, Ice Breaker and Belhaven Best and our premium beers, Level Head and Flint Eye, brewed for the modern-day drinker.

For further information, please contact HollyLander@greeneking.co.uk.   

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