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18th August 2017



 The UK’s leading pub retailer and brewer, Greene King has this week released its brand new ‘Great Sporting Moments’  Greene King IPA limited edition bottles. The new packaging for the brewer’s flagship beer details 10 of the most well known and memorable British sporting moments across the last 60 years. These include England winning the 1966 Football World Cup, Jonny Wilkinson’s kick against Australia to win the 2003 Rugby World Cup and team GB’s cyclists winning eight gold medals at the Rio Olympics to name but a few.


To mark the occasion, Greene King IPA is giving away over £50,000 worth of prizes, including 300 Cricket coolers, 125 IPA BBQs and 1,000 cases of beer. These will be running alongside social media competition activity, giving Greene King IPA fans more opportunities to win some fantastic rewards.


The brand new Greene King IPA Sporting Moments bottles are available in all Greene King IPA stockists across the UK. Find out more and join the conversation with Greene King IPA on Facebook.




About Greene King

  • Brewed in Bury St. Edmunds and the flagship beer of Greene King, Greene King IPA is a multi-award-winning British beer with a history of supporting sport at all levels, from investing in grassroots clubs to championing top class squads. The brand is the official beer of England Rugby, the official beer of Twickenham, the first ever title partner of the RFU Championship, the official beer of England Cricket, the official ale partner of Aston Villa FC, and its partnerships with county sports teams span the length and breadth of the country.
  • Greene King was founded in 1799 and is headquartered in Bury St Edmunds, Suffolk. It currently employs 43,000 people across its main trading businesses; Pub Company, Pub Partners and Brewing & Brands.
  • It operates 3,000 pubs, restaurants and hotels across England, Wales and Scotland, of which c. 1,800 are retail pubs, restaurants and hotels, and 1,200 are tenanted, leased and franchised pubs. Its leading retail brands include Hungry Horse, Farmhouse Inns, Chef & Brewer, Flaming Grill and the Greene King Local Pubs estate.
  • Greene King also brews quality ale brands from its Bury St. Edmunds and Dunbar breweries, and is the UK’s leading cask ale brewer and premium ale brewer with brands such as Greene King IPA, Old Speckled Hen, Abbot Ale and Belhaven Best.