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27th August 2021


Greene King, the UK’s leading pub company and brewer, is kicking of its annual month of fundraising with the sponsorship of a new fundraising concept for Macmillan Cancer Support, called Macmillan Brave the Shave Live.

More than 100 Greene King pubs are inviting customers to sign up to shave their head live in the pub in front of family and friends this bank holiday weekend and raise money to support people living with cancer.

The Brave the Shave campaign will begin a month of fundraising during September, which is the delayed Macmillan May campaign, when all 1,700 Greene King pubs across the country will be fundraising for its charity partner. Pubs will be holding fun days, collections, coffee mornings and challenges galore and will aim to raise £1m.

Macmillan helps people with every aspect of living with cancer, including practical financial and emotional support. The pubs’ efforts bring much needed funding during a challenging year for Macmillan, which has reported significant losses in donations due to the Covid-19 pandemic.

Nick Mackenzie, CEO at Greene King, said: “We know what an amazing job Macmillan does being there when people need it most, so we always want to raise as much money as we can to support them.  This year, with the addition of Brave the Shave, we’re hoping for an incredible month of fundraising and our teams can’t wait to get started.”

Rachel Gascoigne, senior partnerships manager at Macmillan Cancer Support, said: “Our partnership with Greene King has been so successful and it’s because of events like these.  We were overwhelmed with support with the 2020 Macmillan September campaign, as it raised more than £1m – despite the most difficult of years and pubs having not long re-opened after lockdown. We are so grateful to all the pubs and their customers for their support and wish them good luck with their fundraising events.”

Since the start of its partnership in 2012, Greene King team members and customers have raised a staggering £9million for Macmillan.


Notes to Editors

About Greene King

Greene King was founded in 1799 and is headquartered in Bury St. Edmunds, Suffolk. It currently employs around 40,000 people across its main trading businesses; Pub Company, Pub Partners and Brewing & Brands.

It operates c.2,750 pubs, restaurants and hotels across England, Wales and Scotland, of which c.1,700 are retail pubs, restaurants and hotels, and c.1,050 are tenanted, leased and franchised pubs. Its leading retail brands and formats include Hungry Horse, Farmhouse Inns, Chef & Brewer and the Greene King Local Pubs estate.

Greene King also brews quality ale brands from its Bury St. Edmunds and Dunbar breweries. Its industry leading portfolio includes Greene King IPA, Old Speckled Hen, Abbot Ale and Belhaven Best.

About Macmillan Cancer Support

At Macmillan, we give people with cancer everything we’ve got. If you’re diagnosed, your worries are our worries. We will move mountains to help you live life as fully as you can.

And we don’t stop there. We’re going all out to find ever better ways to help people with cancer, helping to bring forward the day when everyone gets life-transforming support from day one.

We’re doing whatever it takes. But without your help we can’t support everyone who needs us. To donate, volunteer, raise money or campaign with us, call 0300 1000 200 or visit

Press release from Greene King