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21st October 2022

Greene King Pub Partners invests £200,000 in app to strengthen collaboration with licensees

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Greene King Pub Partners, the leased, tenanted and franchise division of Greene King, has invested £200,000 in an app to enhance collaboration with its Partners.

The “Pub Comms App” will be used by Greene King Pub Partners’ operations team as a central platform to access helpful materials and resources and easily share them with licensees.

Through the app, a Business Development Manager (BDM) can access data and insight including beer volume, line cleaning performance and local demographics in one place – as well as Greene King Pub Partners’ ‘Pub Power’ toolkit, which features best practice and guidance – and share it with Partners.

The app features email functionality, meaning Business Development Managers can then send this information to their Partners through the app itself, which will then automatically be recorded in compliance with the Pubs Code.

One of the main benefits of the new app will be enriched meetings between BDMs and Partners.

BDMs will be able to gather data and insights about a Partners business ahead of a meeting via the app and share them with their Partner prior to the meeting to steer discussions.

Post-meeting, a BDM can then share relevant resources and guidance via the app with a Partner, giving them a clear set of next steps to take with supporting materials to guide them.

Wayne Shurvinton, Managing Director for Greene King Pub Partners, said:

“We’ve invested £200,000 in our Pub Comms App because we believe it will facilitate better collaboration between us and our Partners. The app equips our operations team with more resources and an easier way to share them with our Partners, which in turn enriches meetings between our BDMs and Partners and ultimately leads to a better partnership all round.”


Notes to editors

Press Contact: Nick Lawrie Email: Tel: 07812 256245

About Greene King Pub Partners:

About Greene King Pub Partners: Greene King is the UK’s largest pub company and brewer, with a history stretching back more than 200 years in its hometown of Bury St Edmunds in Suffolk. It currently employs around 40,000 people across its five divisions: Local Pubs; Destination Food Brands; Premium, Urban and Venture Brands; Pub Partners; and Brewing & Brands.

The Greene King Pub Partners division operates over 1000 leased, tenanted and franchise pubs across England, Scotland and Wales with independent business partners. In March 2021 it was recognised as the best leased and tenanted pub company at the Publican Awards, the 5th time Greene King Pub Partners has won the national industry award.

Press release from Greene King.

For further information, please contact Nick Lawrie via or 07812 256245.