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21st March 2022

Greene King Pub Partners launches sixth Hive Pubs site following £260,000 makeover

Greene King Pub Partners has launched its sixth Hive Pubs site.

The Peacock in Boughton, Chester has been transformed into a Hive Pub following a £260,000 makeover and will be run by new franchisee Peter Boardman.

Hive Pubs is the new franchise pub concept from Greene King Pub Partners.

The Peacock has been transformed with a complete refresh throughout in line with the Hive Pubs brand and concept to create a modern look and feel with community at its heart. The outside of the pub has also been significantly upgraded with ‘beach huts’ and a large, covered pergola area.

The pub will offer an extensive range of food and drink in line with the Hive Pubs branded concept including a menu of pub classics curated by the food team at Greene King and paired with tasty deserts.

The Hive Pub will also serve an extensive range of drinks from standard and premium lagers, to ciders, stouts and ales – plus a number of craft beers for those looking for something extra special. It will also serve an extended range of spirits, wines, soft drinks and alcohol-free options.

As a Hive Pub, sport will be a key part of the offer at The Peacock and so the pub has Sky Sports and BT Sport subscriptions to show all the major sporting events.

Greene King Pub Partners has ambitions to grow its franchise estate, including Hive Pubs and unbranded franchise pubs, to around 170 sites over the next five years.

Aimed at those with experience of running a pub, the Hive Pub franchise agreement gives licensees a ready to trade pub within a proven branded concept for just £5,000 ingoing cost and a minimum guaranteed income of £20,000 plus additional income based on performance such as share of turnover.

Peter Boardman, franchisee for The Peacock, said:

“As a Hive Pubs franchisee, I have been able to open a new pub business without the risk or large investment usually needed. The ready-to-go proven concept Hive Pubs delivers allows me to focus on running and growing my pub business.”

Andy Wearn, Business Development Manager at Greene King Pub Partners said:

“We’re really pleased with the transformation of The Peacock to a Hive Pub following our £260,000 makeover. The pub now represents everything Hive Pubs is about – community and delivering the best local pub experience.

“This is our sixth Hive Pub site and we look forward to rolling out more in the coming months and year ahead.”


Notes to editors

About Greene King Pub Partners:

About Greene King Pub Partners: Greene King is the UK’s largest pub company and brewer, with a history stretching back more than 200 years in its hometown of Bury St Edmunds in Suffolk. It currently employs around 40,000 people across its five divisions: Local Pubs; Destination Food Brands; Premium, Urban and Venture Brands; Pub Partners; and Brewing & Brands.

The Greene King Pub Partners division operates over 1000 leased, tenanted and franchise pubs across England, Scotland and Wales with independent business partners. In March 2021 it was recognised as the best leased and tenanted pub company at the Publican Awards, the 5th time Greene King Pub Partners has won the national industry award.

Press release from Greene King Pub Partners

Press Contact: Nick Lawrie Email: Tel: 07812 256245