Greene King Reports Growing Appetite to Celebrate Christmas Day in Its Pubs with Reservations Up by 30% Compared to Last Autumn

Greene King, the country’s leading pub company and brewer, has reported that Christmas Day bookings in its managed pubs are up by 30% compared with the same time last year as customers are keen to guarantee the table they want for festive celebrations.

With two months to go, overall online bookings in its managed pubs are already up by over 25% across the key Christmas dates versus the same point last year as customers are planning ahead more, helped by a real-time bookings system.

Jodie Tate, Greene King’s chief operating officer said: “The growth in advance online bookings proves customers want to ensure they can celebrate Christmas with friends and family in their favourite Greene King pub. We have great pubs, a brilliant Christmas experience and a real-time bookings system, plus loyalty rewards and offers, so customers can make the most of the festive season with all the extra trimmings and without any hassle.

“Despite one of the hottest summers on record and the country wrapped up in the excitement of the international football, we have seen more people looking to book earlier than usual for key festive dates and that momentum is building as we countdown to Christmas. This bodes well as we continue to face the barrage of business costs. The festive season is a vital trading period for pubs and we are ready.”

Notes to editors

Greene King is the country’s leading pub company and brewer trading c2,500 pubs, restaurants and hotels across England, Wales and Scotland.

At Greene King we are passionate about delivering our purpose of ‘We Pour Happiness into Lives’. That’s for our customers, our team, our pub partners, our suppliers and the communities in which we live, operate and serve. Founded in 1799 with offices in Bury St. Edmunds, Suffolk and Burton on Trent in Staffordshire we employ around 38,000 people across the group and operate three business areas including Managed Pubs, Pub Partners and Brewing & Brands.

• Managed Pubs: Our Managed Pubs bring together our best-known pub and restaurant brands nationwide, including Greene King pubs, Hungry Horse, Chef & Brewer, Farmhouse Inns and Flaming Grill. We offer great service, quality and value for a wide range of eating and drinking occasions. Ventures includes Hickory’s, Premium (Crafted Pubs & Metropolitan Pub Company) and Hotels, which operate independently of Greene King’s managed pub brands.

• Pub Partners: Pub Partners runs our tenanted and leased pubs business and Hive and Nest franchise pubs. These options combine entrepreneurial independence with practical support, enabling partners to run successful local businesses within a market‑leading estate. We have c.1,000 leased, tenanted and franchise pubs.

• Brewing & Brands covers the brewing sides of the business. Quality ales are brewed at the Westgate brewery in Bury St Edmunds and the Belhaven Brewery in Dunbar. Our industry-leading portfolio includes Greene King IPA, Abbot Ale, Ice Breaker and Belhaven Best and our premium beers, Level Head and Hazy Day, brewed for the modern-day drinker.

Find more information on our website: corporate.greeneking.co.uk

For further information please contact Greene King Press Office via pressoffice@greeneking.co.uk.

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