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18th March 2022


  • The social mobility programme gives prison leavers a route into employment with Greene King after leaving prison and for those completing their sentence
  • Despite major challenges to the hospitality industry due to COVID-19, Greene King has employed 100 prison leavers since the scheme launched in 2019

Greene King, the UK’s leading pub company and brewer, has announced that its social mobility scheme, Releasing Potential, has helped 100 prison leavers to find employment.

First launched in 2019, the scheme is designed to give prison leavers a chance to start over with a sustainable career in hospitality. Releasing Potential gives those on ROTL (release on temporary licence) and TTG (Through the Gate – having completed their term in custody) the opportunity to join Greene King in a series of roles directly upon release.

Potential applicants are selected from both recent prison leavers and those still carrying out their sentence, and specialist training and support is given until they are released. If a successful work trial and job interview is completed, the applicant is immediately offered a relevant role at Greene King.

In the first year of the scheme, 28 prison leavers joined the business and Greene King now has a relationship with over 35 different prisons across the UK.

Applicants can join Greene King in a number of roles, including Back of House (BOH) jobs such as working in the kitchen, Front of House (FOH) roles, such as serving, or Hotel Housekeeping positions, working to clean and prepare rooms.

As well as providing an employment scheme post release, Releasing Potential also helps applicants ready themselves for work while carrying out their sentence. Working with several partners and charities such as the New Futures Network, the Ministry of Justice, NOVUS, Only A Pavement Away and the Recruitment Junction, Greene King offers support, training and resources that are tailored to each applicant’s individual needs and helps them to prepare for life outside of custody.

Andrew Bush, chief people officer at Greene King, said: “We understand that everyone has a past, but regardless of background we want to help people build a successful future in the hospitality industry.

“We recognise the importance of social mobility and our role in supporting it. Releasing Potential isn’t just a one-off drive to help prison leavers, it’s a key focus for our business that will continue to grow and expand, supporting those in the prison system on their journey to a successful rehabilitation. We’re pleased that 100 prison leavers have already joined the Greene King family and look forward to welcoming many more successful applicants in the coming months.”

One current employee, who wishes to remain unnamed, said: “I joined Greene King Releasing Potential prison leaver scheme, whilst in custody and I was anxious and nervous about what I was going to do after my release, how people would react to an ex-offender and how people would prejudge me. I had already written myself off, thinking no-one would be willing to give me a second chance.

“I welcomed the offer of a kitchen role by Greene King, I had no hospitality experience but was keen and eager to learn, valuing not only the job offer but the opportunity to turn my life around.

“The positive impact of my employment with Greene King has been that I have learned new skills and currently working towards a Level 2 Kitchen apprenticeship. I have also positively reconnected with family and adjusted back into society.”

Currently, those in the process of completing a prison sentence face immense challenges when re-joining society. Upon release, prison leavers receive a discharge grant of just £76. In many instances, once travel back to their former hometown or city is paid for, as well as basic amenities, this leaves many with almost no funds whatsoever to restart their lives.

Greg Mangham, Founder & CEO of Only A Pavement Away, said: “The work Greene King is doing is really making a difference.  Our data shows that out of 70,000 prison leavers released each year, just 15% are in P45 employment one month after release.

“In total, re-offending costs the taxpayer £18 billion each year and to make things even more challenging for prison leavers, 50% of employers currently reject someone if they have a criminal record. So getting a job is crucially important and we know that a prison leaver who has a steady job is 87% less likely to re-offend.”

In 2020, Greene King won ‘Leadership of the Year’ at the UK social mobility awards, thanks in part to the Releasing Potential scheme, and in 2021 it scored three top awards for recruitment at the Tiara talent awards.

To find out more about Releasing Potential, email:


Notes to editors

Given these immense financial challenges, helping those on ROTL into work while still completing their sentence is an essential part of Releasing Potential. A lack of funds all too often goes hand in hand with homelessness, which in turn makes prison leavers more likely to re-offend. According to OAPA data, as much as 60% of young offenders have no accommodation to go to on release, and a further 15% of offenders are homeless before offending.

About Greene King:

  • Greene King was founded in 1799 and is headquartered in Bury St. Edmunds, Suffolk. It currently employs around 40,000 people across its five divisions: Local Pubs; Destination Food Brands; Premium, Urban and Venture Brands; Pub Partners; and Brewing & Brands.
  • It operates c.2,700 pubs, restaurants and hotels across England, Wales and Scotland, of which c.1,700 are retail pubs, restaurants and hotels in the Locals, Destination and Premium, Urban and Venture divisions, and c.1,000 are tenanted and leased pubs in its Pub Partners division. Its leading retail brands and formats include Hungry Horse, Farmhouse Inns and Chef & Brewer.
  • The Brewing & Brands division covers the brewing sides of the business, with quality ale brands brewed at the Greene King brewery in Bury St Edmunds and the Belhaven Brewery in Dunbar. The industry-leading portfolio includes Greene King IPA, Old Speckled Hen, Abbot Ale, Ice Breaker and Belhaven Best

Press release from Greene King

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