New insight from research consultancy KAM, has identified that a sub-standard experience for many beer drinkers is currently costing the on-trade significantly. In a time when ‘experience is everything’ but also ‘every penny counts’ the research exposes a pressing need for our industry to address this issue fast.
KAM are hosting some of the most influential people in the on-trade to discuss the new research and join a debate on how the UK on-trade can deliver a quality experience for our beer customers every single time (see attached invite.)
When: Tuesday 18th April March 12.45pm-5pm (and maybe a little drink afterwards!)
Where: Amazing Grace, St Martins St, London, SE1 9RY (3 mins from London Bridge)
What: Research presentation and panel discussions with Kris Grumbrell (CEO Brewhouse & Kitchen), Emma McLarkin (CEO BBPA), Louise Mclean (Sales & Marketing Director, Signature Pub Group), Peter Martin (CEO Peach 20/20), Emma Inch (Guild Chair
British Guild of Beer Writers) and more to come…
RSVP to katie@kam-media.co.uk – limited press/media passes available.