GUINNESS, the no.1 stout brand in Great Britain[1] has added GUINNESS Cold Brew Coffee Beer (4% ABV) to its iconic portfolio. Where ice cold GUINNESS meets cold brew coffee, the latest innovation will be available in a 440ml can format in Tesco stores from 19th April, with a wider roll out across the off-trade including wholesalers and convenience throughout April, May and June.
With flavoured alcoholic drinks continuing to grow in popularity[2], and 95 million cups of coffee being consumed each day in GB[3], GUINNESS Cold Brew Coffee Beer brings the magic of GUINNESS and coffee culture together. Exciting existing GUINNESS drinkers with new ways to enjoy the stout, the new brew also aims to recruit new adult drinkers to the brand. To support the launch, GUINNESS Cold Brew Coffee Beer is being supported by marketing spend in its first year which includes social media, influencer and advocacy activity.
GUINNESS Cold Brew Coffee Beer boasts the perfect balance of bitter and sweet roast coffee tasting notes, this rich, smooth, and creamy brew creates an elevated experience for beer and coffee lovers alike. To deliver this refreshing new taste, cold brew coffee – coffee which has been steeped in cool water for long periods of time instead of brewed with boiling water – is added to GUINNESS Draught, alongside additional roasted barley flavours, to balance delicate notes of delicious coffee, chocolate and caramel from the first sip to the last. With approximately 2mg of caffeine per can, the same as a decaf coffee.
John Burns, Head of GUINNESS GB said: “We are delighted to launch GUINNESS Cold Brew Coffee Beer in Great Britain this week, complementing traditional notes of GUINNESS Draught with a refreshingly modern new flavour to delight GUINNESS fans, and introduce our iconic beer to prospective new fans. We firmly believe we have created a taste experience truly unrivalled in the market and with over 95 million cups of coffee being consumed every day in Great Britain alone, now is the moment to offer a product which plays to an excitingly vast consumer space. There is already a natural connection with coffee notes in GUINNESS’ signature offerings like Draught and Extra Stout, so the creation of GUINNESS Cold Brew Coffee Beer was a perfect match.”
GUINNESS Cold Brew Coffee Beer is the newest permanent offering from GUINNESS, brewed at St. James’s Gate in Dublin from the same brewers of the iconic GUINNESS Draught Stout and follows a raft of innovation from the innovative brand. Recent innovation from the brand includes GUINNESS 0.0, alcohol-free beer, as well as GUINNESS MicroDraught on-tap technology – utilising a “’keg’ so small, it comes in a can”.
ENDS
Notes to editor
- 4x440ml pack RRP £5.50 (pricing is always at the discretion of the outlet)
- 4% ABV
- Guinness Cold Brew Coffee Beer is best served ice cold, either straight from the can or in a glass
About GUINNESS:
The GUINNESS Company was established in 1759, when Arthur Guinness signed a 9,000-year lease on St. James’s Gate Brewery in Dublin. Brewed using four natural ingredients, water, barley (malted & roasted), hops and yeast, Guinness is the world’s most popular stout. The iconic beer is brewed in 49 countries worldwide and sold in over 120. The most Guinness is sold in Great Britain, Ireland, USA, Nigeria and Cameroon. All Guinness consumed in Ireland and Great Britain is brewed at St. James’s Gate Brewery. More information can be found at www.guinness.com
Enjoy Guinness Sensibly.
ABOUT DIAGEO
Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer categories. These brands include Johnnie Walker, Crown Royal, JεB and Buchanan’s whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo is a global company, and our products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands and performance, visit us at www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives and ways to share best practice.
[1] Nielsen and CGA 2022
[2] Nielsen Scantrack latest 52 & 26 weeks ending 6.11.21
[3] Data taken from the Coffee British Association
Press release from Diageo
For further information, please contact Fleet Street Communications on Diageo@fsc.uk.com