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3rd February 2022


  • HEINEKEN UK has released its new future-gazing trend report – The Pub of the Future: Sustainability Edition
  • The latest report examines three key sustainability trends shaping the hospitality industry:Innovation in Infrastructure, Environmentally Friendly Experiences,andServing up a Sustainable Offering
  • HEINEKEN has continued its work with leading technology researcher – Elena Corchero  to uncover what businesses can expect to see in the short, medium and long term
  • The Pub of the Future: Sustainability Edition report is available to download FREE from here

HEINEKEN UK has launched its second Pub of the Future trend report. The new Sustainability Edition of the future-gazing report explores innovation within sustainability, for hospitality businesses to discover and adopt in their own venues.

The Pub of the Future: Sustainability Edition looks at three trends impacting the hospitality industry while identifying how they will influence the future of the Great British pub. The report also provides insights and examples to help operators identify areas and small changes that can be made to improve their environmental impact and thrive for years to come.

The three key areas within sustainability the report covers include:

Innovation in Infrastructure
We highlight some of the best solutions created for decreasing the environmental impact of each physical venue. Green initiatives, smart technology and simple green switches for every budget are all explored, to help businesses reduce their outlet’s carbon footprint.

Environmentally Friendly Experiences
The development of experiences to cater for the increasingly ‘switched on’ consumer is explored. With ‘conscious choices’ controlling a lot of consumer purchasing decisions, we identify ways the pub experience can develop to build a greater connection with their local area, their customers and the environment.

Serving up a Sustainable Offering.
The way outlets can serve their customers to encourage repeat visits is widely explored. Appealing across demographics; whether that’s adapting to dietary requirements, making changes to their menu’s carbon footprint or showing how they are making a positive change.

The Pub of the Future report is once again informed by the expertise of leading technology researcher, Elena Corchero and advice from on-trade operators, suppliers, independent experts and HEINEKEN UK specialists.The future of sustainable pub and bar technology has been a key area of focus for HEINEKEN UK. Since its launch in 2013, operators investing in HEINEKEN SmartDispenseTM draught technology have collectively saved an incredible 110m pints of water – the equivalent of over 347,000 full bathtubs[1] – and 396 tonnes of CO2[2]. All while making sure that consumers are served a refreshingly chilled, great quality pint every time.
And with renewed focus on energy usage one of the more recent additions, SmartDispense™ Cellar Manager, can reduce consumption by 36%.  By measuring the temperature of the beer and cider at the keg rather than the air temperature of the cellar, Cellar Manager can turn the cellar cooling on and off while ensuring the beer and cider remains at the correct temperature. Independent tests confirm an average annual saving of 5,221Kwh, reduced carbon footprint of 1.11 tonnes (also referred to as CO2e number3) and average energy cost saving of £9404.

 To discover the trends shaping sustainability within the hospitality industry and stay one step ahead of the competition, download a FREE copy of HEINEKEN’s Pub of the Future: Sustainability Edition here.


About HEINEKEN in the UK

Headquartered in Edinburgh, HEINEKEN is the UK’s leading pub, cider and beer company behind iconic drinks and a full range of specialty brands. We are committed to supporting a thriving on-trade, underpinned by an ethos of ‘Helping Grow Your Business’.

In owning 2,500 pubs, we know what works – we test out products and advice before sharing this knowledge with our customers – and our expert team of over 2,000 people offer dedicated support. We strive to understand you and your customers, make things easier and profitable, and deliver an unbeatable quality experience to boost your business and ensure every guest is satisfied every visit.

Heineken® was the Official Beer Partner of UEFA EURO 2020™ and has extended its UEFA Champions League partnership by another three years, from 2021 to 2024. We’re proud to become the official partner of UEFA Women’s Football with a four-season partnership including sponsorship until 2025 of UEFA Women’s Champions League™ and UEFA Women’s EURO 2022™. Heineken 0.0 will also support W Series as its Official Partner, furthering the interests and prospects of female racing drivers.

In line with our sustainability strategy, Brew a Better World, we’re committed to reducing our environmental impact alongside helping our customers be more eco-friendly. We are proud to support thousands of operators using our industry-leading draught solutions, SmartDispense™, who collectively save 60M pints of water, beer, cider and cleaning materials and 273 tonnes of CO2 every year. We have also removed 400M teaspoons of sugar from our ciders, while 100% of the barley for our beers is sustainably sourced within the UK.

1. CO2e stands for Carbon Dioxide equivalent and is a term used for describing different greenhouse gases in a common unit.
2. based on the average cost of electricity at £0.18p / KWh).

Press release from Heineken

For more information, please contact Stir PR:
Cally Skinner –
Amy Webley –