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Hogs Back Brewery hails success of ‘Go TEA Total’ campaign

Staff and customers at the Kings Head including owner Oonagh Ganley (far left) celebrate the pub's success with Hogs Back Brewery sales director Gordon Thompson (seated second from left)

Kings Head in Billingshurst named TEA Drinkers’ Pub of the Year

Hogs Back Brewery has named The Kings Head in Billingshurst, West Sussex, as the ‘TEA Drinkers’ Pub of the Year 2020′ at the end of its successful ‘Support Your Local, Go TEA Total’ campaign, which ran throughout January.

The campaign, designed to encourage more people to support their local during the pub trade’s quietest month, achieved Hogs Back’s highest ever levels of engagement among licensees and drinkers.

More than 220 pubs, both in Hogs Back’s Surrey heartlands and further afield, displayed ‘Go TEA Total’ posters, beer mats and pumpclip wobblers, while the campaign reached more than 130,000 people on social media channels.

As well as the TEA Drinkers’ Pub of the Year, which attracted votes from 450 drinkers for 59 pubs,  the campaign also rewarded pubgoers through a weekly ‘TEA Total Thursday’ competition, giving brewery tours to those who ‘tagged’ the mates they were taking to the pub. Poster advertising at Farnham station highlighted the benefits of a reviving pint after the daily commute.

Hogs Back managing director Rupert Thompson said: “We’re delighted with the response to Go TEA Total among pubs and their customers, who clearly engaged with the campaign’s messages about banishing the January blues with a walk to the pub and a sociable pint of TEA.

“Licensees who supported Go TEA Total tell us that it was a frequent talking point at the bar and that their customers enjoyed taking part in the competitions by scanning the codes on beer mats.

“We’re confident the campaign made January a more cheerful month for many pubs and reminded pubgoers about why they love their local, and the importance of supporting it throughout the year.  We’re looking forward to building on Go Tea Total and making it bigger and better in 2021.”

As winners, the Kings Head received 20 vouchers for a Hogs Back Brewery tour and beer tasting, and a certificate to display in the pub alongside other awards – including the local West Sussex County Times Pub of the Year in 2019 and 2018.  The pub has been owned for the past six years by Oonagh & Colin Ganley, who have stocked Hogs Back TEA from the start.

Oonagh said: “We’ve just had our busiest January ever and we’re sure the TEA Total campaign played a part. Customers loved it and our staff team were really motivated to win the Pub of the Year title, so it definitely created a great buzz in the pub. We’ll be looking forward to TEA Total next year, and hoping to retain our title!”

The Kings Head won the TEA Drinkers’ Pub of the Year title in a tight race, and Hogs Back also presented Highly Commended certificates to four other pubs, who scored highly in the public vote: The Wooden Bridge, Guildford; The Wheatsheaf, Camberley; The Onslow Arms, Clandon, Surrey, and The Crispin, Wokingham.

Although most of the pubs and drinkers taking part in Go TEA Total were in and around Surrey, where Hogs Back is based, the campaign also reached further afield. A competition with Cask Marque’s Cask Finder app generated 4,500 entries from drinkers as far afield as Newton Abbot and Darlington.

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Notes to editor

  • Hogs Back Brewery was founded in 1992 in Tongham, in the heart of the traditional Surrey hop growing area.
  • Its flagship brand TEA, or Traditional English Ale, is one of the leading regional ales in the South East. The first beer brewed by Hogs Back in 1992, TEA has won multiple awards including runner-up in CAMRA’s Champion Beer of Britain in 2000. Distribution of TEA is currently at an all-time high.
  • The Hogs Back Brewery range includes a number of award-winning draught, bottled and canned beers, demonstrating its ability to combine brewing expertise and tradition with product innovation to create distinctive, memorable beers.
  • Hogs Back’s traditional cloudy cider, Hazy Hog, launched in 2013, won a Bronze medal in the International Cider Challenge in 2019.
  • Hogs Back planted a hop garden adjacent to its brewery in 2014, growing three hop varieties: Fuggles – used in its flagship TEA ale; Cascade – used in Hogstar lager; and Farnham White Bine.
  • Hogs Back relocated its hop garden in 2019. At 8.5 acres, the new hop garden is nearly three times the size of the previous one and when fully mature will provide 50% of their hop requirements.
  • Hogs Back is planning to build a hop kiln and warehouse close to the hop garden, which will allow hops to be dried immediately after picking and packed within 24 hours using state-of-the-art vacuum packing technology to capture the hops’ freshness.
  • The hop garden is an essential part of Hogs Back’s commitment to brewing sustainably. With the hops grown just yards from the brewhouse, they are brewing beers with the freshest ingredients – ‘from field to firkin in a furlong’.

Issued on behalf of:Hogs Back Brewery

Further information:

Ros Shiel: ros@shielporter.com / 07841 694137

John Porter: john@shielporter.com  / 07734 054389

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