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29th January 2021

Hospitality Apprenticeship Showcase 2021 goes online

Hospitality Apprenticeship Showcase 2021 with Minister Gillian Keegan

Thursday 11 February, 2pm

The Hospitality Apprenticeship Showcase (HAS) is back for its fifth year to celebrate National Apprenticeship Week. Usually taking place in the House of Commons, this year’s HAS, will be hosted online on Thursday 11 February.

The Hospitality Apprenticeship Showcase unites companies to portray the diverse range of roles within the sector and to reiterate the importance of cross-party support to ensure the hospitality sector has the right foundations to continue to thrive in our towns, cities and villages. For the past four years, around one thousand apprentices from the hospitality sector have showcased their skills to Lords, Ladies, and MPs as they celebrate National Apprenticeship Week in the House of Commons.

This year’s event will be hosted by Gillian Keegan MP, Parliamentary Under Secretary of State for Apprenticeships and Skills and Mike Wood MP, Chair of the All Party Parliamentary Beer Group. It will involve an online round table discussion, where hospitality apprentices will have the chance to ask the MPs their burning questions.

The hospitality industry has been hit hard in 2020. Due to the pandemic, the annual loss of sales amounted to circa £53.3billion across the hospitality industry. The ONS reported that the hospitality industry had the biggest decline in payroll between February and November last year. This loss in jobs is more than what has been seen in the retail and wholesale industry and manufacturing industry combined[i].

Sector specialist and MD of HIT Training, Jill Whittaker, who will be chairing the session said: “We are delighted that both Minister Keegan and Mr. Wood MP are attending the virtual Apprenticeship event. This year’s HAS is going to be rather different from previous years, and while we will miss the energetic, interactive event staged at the House of Commons, we are sure some interesting questions will be posed to the Minister from apprentices across the industry.

“As a result of the COVID-19 pandemic and currently being in the third national lockdown, young people are feeling more side lined than ever. The economic fallout has seen their career prospects diminish and negativity and depression loom in a demographic that is full of potential, creativity, and drive. However, I am certain that hospitality will not only survive the COVID-19 pandemic, but it will prosper as it rebuilds with first class learning and development programmes, investing in lasting careers. We will show that hospitality is a viable, stable career prospect that young people, and indeed people of all ages, can turn to as we emerge from this pandemic.”

To date, apprentices from the Stonegate Group, Fuller, Smith and Turner PLC, Marston’s PLC, Mitchells & Butlers, JD Wetherspoon, McDonald’s, Springboard and Diageo are amongst those to confirm their participation in the free HAS 2021 event, with the full list of participants to be announced.


Editor’s Notes 

Hospitality Apprenticeship Showcase:

Hospitality Apprenticeship Showcase is a not-for-profit industry initiative. It was created to challenge the negative image of careers within the industry and to encourage young people to look at the sector as somewhere where they can pursue a rewarding career.

Follow us: @H_CareersBlog




National Apprenticeship Week:

National Apprenticeship Week is an annual week-long celebration of apprenticeships across England and is a time to recognise and applaud apprenticeship success stories across the country.

Apprenticeship employers use the opportunity to promote the success of their apprentices and highlight the huge benefits to other employers, of all sizes, who are thinking of taking on an apprentice.

Throughout the 14 years, National Apprenticeship Week has brought together apprenticeship supporters from across the country, with MPs, ambassadors, apprentices, training providers and top employers involved in recognising the value and importance of apprenticeships.

[i] Data from UK Hospitality 2020

Press release form Leisure PR on behalf of the Hospitality Apprenticeship Showcase

For more information and to get involved, please contact: