Hunt for Hops With a Special Ipa Launching to Celebrate the Release of Predator: Badlands in Cinemas

Independent Siren Craft Brew, based in Berkshire, reveals Soundwave: First Hunt, a flavoursome IPA to celebrate the release of 20th Century Studios’ Predator: Badlands, which is in cinemas November 7. 

The beer is a special edition of the brewery’s flagship Soundwave IPA, made unique by the addition of technologically advanced hop products, and a tropical profile designed to make it the perfect accompaniment to watching a movie. 

The beer takes its name from the “First Hunt. Last Chance” tagline of the movie, while Siren’s Soundwave IPA was seen as the perfect fit for the theme. It’s considered the ‘huntress’ of the brewery’s flagship range, designed to win the hearts and minds of drinkers. The brand draws from Siren mythology in various depictions, from Harpy-like birds of prey to enchanting creatures with their irresistible songs.  

Darron Anley, Siren Craft Brew Founder, said: 

“We jumped at the chance to join the Predator: Badlands campaign. Our team have loved this franchise from the ’80s through to Dan Trachtenberg's incredible Prey, so it’s been a privilege to design a beer inspired by the new movie.” 

Andy Nowlan, Siren Craft Brew Head of Marketing, added: 

“Soundwave: First Hunt brings our flagship beer to a whole new audience. For the first time ever, our Siren is replaced by a bespoke Predator-inspired illustration, with our protagonist front and centre. At an approachable 5% abv and waves of hop additions, it's an adventure of flavour that can be enjoyed in pubs, bars, restaurants and cinemas alike.” 

Soundwave: First Hunt IPA is available now in 440ml cans and branded gift packs from sirencraftbrew.com and Siren venues. It is also available either in cans, or on tap, with selected partners including MEATliquor, Brewhouse & Kitchen, The Light Cinemas and other independent on-trade and off-trade locations.  

—ENDS— 

About Siren Craft Brew 

Headquartered in Berkshire, Siren Craft Brew is a passionately independent brewery that truly believes there is a beer for everyone. Brewed and packed in Finchampstead since 2013, the multi award-winning brewery is proud of its quality, unfiltered, modern, flavour-forward beers using only the best ingredients. 

The Siren Craft Brew range is firmly rooted in Greek mythology. It is said the sirens’ voices entwine into a complex, layered melody, and so do the ingredients that go into making great beer. 

Starting 12 years ago as a team of three, Siren Craft Brew has blossomed into a team of over 60 people, brewing the equivalent of more than four million pints in 2023. Founded by Darron Anley, the modern brewery now exports to 25 countries worldwide, self-distributes throughout the UK and is now stocked by the likes of Sainsburys, Waitrose, Morrisons, Asda, leading chains plus independent pubs, shops, and restaurants. 

Siren Craft Brew also sells direct to the consumer through its website and on-site tap room. The company has a prolific brewing schedule, on average releasing an experimental beer every week. A drinks industry trailblazer, Siren is a leader in barrel ageing and the interplay between wood and beer. 

For more information, visit the Siren Craft Brew website or connect via Facebook, X, Instagram. 

About Predator: Badlands 

Predator: Badlands, which stars Elle Fanning and Dimitrius Schuster-Koloamatangi, is set in the future on a remote planet, where a young Predator (Schuster-Koloamatangi), outcast from his clan, finds an unlikely ally in Thia (Fanning) and embarks on a treacherous journey in search of the ultimate adversary. The film is directed by Dan Trachtenberg and produced by John Davis, Dan Trachtenberg, Marc Toberoff, Ben Rosenblatt and Brent O’Connor. “Predator: Badlands” opens in cinemas on November 7.  

Contact: press@sirencraftbrew.com

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