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15th November 2016



Moorhouse’s is promising a spell of seasonal cheer with the Ice Witch (4.3%abv) brew joining the ‘Pendle Witches’ stable.


The festive release offers a ‘lighter golden tipple with easy drinking bitterness’ to refresh those yuletide taste buds. Brewed with pale Maris Otter malt and the much sought American Citra hop variety it displays characteristics of tropical fruits – mango, passion fruit and pineapple. A striking witch themed seasonal pump clip gives strong bar presence.


Sales director Mark Boardman said: “Ice Witch is being rolled out for the festivities to offer a light, easy drinking but very distinctive alternative to the more traditional dark and heavy specials typical of the winter months. We expect it to go well again this year as lighter coloured ales are being enjoyed throughout the year now.


Moorhouse’s, Lancashire’s leading independent brewer, predicts another Christmas cracker as production is again ramped up to meet fast rising nationwide demand for its famous core ales; Premier Bitter, Pride of Pendle, Black Cat, Blond Witch, Pendle Witches Brew and the fast growing White Witch.

Ends/ Ref MHPR ICE Witch 2016


Moorhouse’s background: Founder William Moorhouse established his drinks manufacturing business in Accrington Road, Burnley, Lancashire in 1865. It produced mineral waters and then low strength hop bitters for Temperance Movement bars. Moorhouse’s now has an annual turnover of more than £6m and directly supplies several hundred pubs in the North while its beers are distributed nationally via wholesalers and major UK pub companies.


Moorhouse’s has won many awards: Black Cat (3.4%abv) was crowned Supreme Champion at the Great British Beer Festival  2000 and in early 2011 was proclaimed the best moderate strength ale by the Brewing Industry International Awards (BIIA) – the ‘Oscar’s’ of the brewing world. Pride of Pendle (4.1%abv) was hailed as ‘best cask ale in the world’ when voted BIIA Champion Cask Ale in 2004 and Premier Bitter (3.7%abv) also took gold in its class the same year.  Pendle Witches Brew has also won several top brewing awards while Blond Witch has enjoyed wide acclaim from consumer and industry competitions.


For further media information contact: Steve Hobman, Rhino Public Relations: mobile 07751 578605/ email: