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30th June 2022

Invite for Guild members: Low+No 2022

Low and No is exploding in both the on-trade & off-trade. It’s time to listen to the CUSTOMER perspective, with exclusive research from KAM.

About this event

The growing demand for ‘low and no’ drink options is being driven by increased levels of alcohol moderation, driven particularly by Generation Z. Many exciting new flavours and innovations have meant there are some great new brands available and consumers say the options are definitely improving.

What to expect:

Attendees will hear the consumer perspective, the operator perspective AND the beverage brand perspective on where this category is headed and understand how they can better serve the ‘low and no’ customer occasion. Along with insightful and challenging presentations, stories and discussion, attendees will get the chance to taste the most exciting low and no brands and network with the movers and shakers in this booming category.

Line up for the day…

The Customer Perspective – Katy Moses, MD at KAM reveals the latest research into what consumers really want when they’re not looking for alcohol. She’ll look at where and when they turn to low and no drinks, what drives their decisions and how they feel about the current range and experience on offer.

The Operator Perspective – Laura Willoughby, founder of @Club Soda chats with Paul Griffiths, Head of Bar @Red Mist Leisure and Hannah Johnson, Senior Drinks Category Manager @Marstons Pubs to understand how they deliver their low & no experience, what has worked and what hasn’t in their venues, and how they see the category evolving.

The Low+No Drinks brand perspective – A panel of growing low and no brands, including Dom Dalton, Director at CBD infused TRIP Drinks, Ed Gerard, CCO at alcohol-free cocktails Mocktails and David Begg, Founder of alcohol-free wine alternative REAL Sparkling Tea will share their stories so far.

The entrepreneur perspective – Luke Boase, founder @Lucky Saint and recently named most influential entrepreneur in UK drinks by Drinks Retailing, chats to Katy Moses, MD @KAM about the explosion of alcohol-free beer and his journey in the world of low and no.

The Future Perspective – Robyn Black @Fleet Street is joined by Andrew Stones, partner @Imbiba, Christina Parkinson, Co-founder @Brimful Drinks and Katy Moses, MD @KAM to discuss ‘where is this all headed?’

When: Tuesday 5th July 12.30 registration (for a 1.15pm start)-4.30pm

Where: Bounce, Farringdon

Who should be there?

Foodservice operators, publicans, restaurants, food and drink retailers, and ‘drink’ brands, who want to capitalise on this growing customer occasion.

More information:

Invite from KAM Media

If you are interested in a media ticket, please contact: