Adnams has today announced the launch of ‘Fat Sprat’, a limited edition, pale amber beer.
The new beer, which will support the work of the Marine Conservation Society, is a full flavoured and refreshing 3.8% abv beer, perfect for the summer months.
Adnams has been supporting the Marine Conservation Society since 2002 when the company adopted a 1km section of Southwold’s beach and has been organising regular clean-ups ever since.
Emma Hibbert, Head of Corporate Affairs at Adnams explains, “Adnams and the coast are inextricably linked. Our long-standing partnership with the Marine Conservation Society (MCS) helps to remind ourselves that our beautiful coast is under threat and in need of protection. Adnams has committed to donate a proportion of the sales of Fat Sprat beer to the MCS and will help to promote the essential work of this charity. The beer style has been developed in response to the growing demand for pale ales and as the name suggests, Fat Sprat would be a great accompaniment to a seafood supper and summer salads!”
Katharine Sharp, Corporate Fundraiser added, “It’s great that Adnams have taken their support of MCS to a new level with the introduction of their Fat Sprat beer. With marine issues high on the agenda at the moment, the support of Adnams is essential in ensuring we can continue our vital conservation work, helping to protect our beautiful seas and marine wildlife.”
Head Brewer, Fergus Fitzgerald, describes the tasting notes. “The aromas are of soft citrus fruit and peaches. On the palate, the fresh and clean flavours of the hops shines through and it is perfectly balanced with a light biscuit flavour and sweet malt finish. Brewed with a mix of Pale Ale malted barley, Cara, Munich and Black Malt with Columbus, English Goldings, Cascade and Chinook hops.”
Fat Sprat will be available in cask in selected outlets from now until September. Mini casks are also available priced at £15.99 and are available to purchase online at adnams.co.uk and in Adnams Cellar & Kitchen Stores.
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Notes to Editors
Adnams, the brewer, distiller and retailer, is an independent values-based business committed to a sustainable future. It has been brewing from its base at Southwold on the Suffolk coast for over 100 years and produces a range of cask and bottled beers, which are available in pubs and supermarkets nationwide. The company has an estate of pubs, hotels and a chain of Adnams Cellar & Kitchen stores. For further information about Adnams visit www.adnams.co.uk.
For further information contact:
Emma Hibbert, Head of Corporate Affairs
01502 727256 | 07766 206203
The Marine Conservation Society (MCS) is the UK charity dedicated to the protection of our seas, shores and wildlife. MCS campaigns for clean seas and beaches, sustainable fisheries, and protection of marine life. Through education, community involvement and collaboration, MCS raises awareness of the many threats that face our seas and promotes individual, industry and government action to protect the marine environment.
MCS provides information and guidance on many aspects of marine conservation and produces the annual Good Beach Guide (www.goodbeachguide.co.uk), the Good Fish Guide and www.fishonline.org relating to sustainable seafood, as well as promoting public participation in volunteer projects such as MCS Beachwatch Big Weekend (www.mcsuk.org/beachwatch) and Basking Shark Watch www.mcsuk.org.
For further information on MCS please contact:
Katharine Sharp, Corporate Fundraiser
01989 561587