Jeremy Clarkson and Hospitality Rides Win Big at the BBPA Annual Dinner

The British Beer and Pub Association’s Annual Dinner, held at the Royal Armouries in Leeds on 7 October, celebrated the champions of the beer and pub sector. 

The trade association’s Industry Champion Award, introduced by BBPA Chief Executive Emma McClarkin, was presented to Top Gear star Jeremy Clarkson for his work in bringing national attention to the challenges facing pubs and brewers through the launch of his Hawkstone beer brand and the purchase of his first pub, The Farmer’s Dog. 

The BBPA Chairman’s Award, introduced by BBPA Chairman and Greene King CEO Nick Mackenzie, was jointly awarded to Katy Moses of KAM and Steve Alton of the British Institute of Innkeeping, recognising their fantastic industry initiative which has raised an incredible £1.4 million over the past four years for the evening’s two supported causes through the Hospitality Rides and the Pedalling for Pubs fundraisers. 

This year’s fundraising supported Only a Pavement Away, a charity helping people rebuild their lives through employment in hospitality, and the Licensed Trade Charity, which provides vital support to publicans, brewers and hospitality workers in times of need. 

Emma McClarkin, CEO of the BBPA 

“This year’s winners each shine a light on what makes our industry so special: its passion, its resilience and its people. Jeremy Clarkson has brought national attention to the realities of running a pub, even saying it’s harder than running a farm - a reminder of just how challenging it can be for publicans right now. 

Katy Moses and Steve Alton have shown the best of our sector through their incredible fundraising efforts with Hospitality Rides and Pedalling for Pubs, supporting colleagues and causes that make a real difference. 

Their achievements underline why it’s so important that the Chancellor backs our sector at the Autumn Budget by cutting beer duty and delivering meaningful business rates reform to unlock investment and growth for Britain’s vital beer and pub industry.” 

Katy Moses, Managing Director at KAM! 

“It’s such an honour to receive this award alongside Steve. The work of the BBPA in championing our sector is invaluable, especially at a time when so many pubs and breweries face real pressures. 

This award is for the 30 riders from four different countries that have pushed through their own personal boundaries and given everything they have to this industry and the communities that we support.” 

Steve Alton, British Institute of Innkeeping 

“I’m absolutely delighted to be recognised with Katy for our work through Pedalling for Pubs, and it’s a real privilege to work so closely with the BBPA in supporting our sector – massive thank you to all the pubs and publicans that welcomed us with open arms at each of their respective venues.” 

Notes to Editors

About the British Beer and Pub Association    

We are the UK's leading trade association representing pubs and breweries. Our members brew over 90% of British beer and own over 20,000 pubs.  

We are the voice of pubs and brewers, offering insight and policy thinking to government, political stakeholders and media alike to help ensure that there is an in-depth understanding of both the opportunities and challenges faced by the sector and the policy solutions to bring about the optimal fiscal and policy framework that will underpin a thriving pub and brewing sector in the UK.    

WeTransfer link here containing a speech from Andy Cross from Hawkstone who collected Jeremy Clarkson's Award on his behalf

For more information or to arrange an interview please contact press@beerandpub.com or by calling 020 7627 919 

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